We had the good fortune of connecting with Yaniv Rokah and we’ve shared our conversation below.
Hi Yaniv, can you talk to us a bit about the social impact of your business?
Our work primarily contributes to the community and the world by telling stories that might otherwise remain unheard. Through the lens of documentary filmmaking, we explore themes of resilience, humanity, and the triumphs of the human spirit. Each project is an opportunity to shine a light on individuals, communities, and issues that are often overlooked by mainstream media.
For example, in my documentary ‘Queen Mimi’, we delved into the life of a homeless woman who found community and a sense of belonging in a laundromat in Santa Monica. This film not only brought attention to Mimi’s unique story but also highlighted broader issues of homelessness and mental health, encouraging discussions and driving awareness among audiences worldwide.
Beyond storytelling, we actively engage with the communities we portray by ensuring that our filmmaking process is inclusive, respectful, and beneficial to them. This can involve supporting local initiatives, hosting screenings within these communities, and sharing a portion of any profits generated with them or related charitable causes.
Moreover, we strive to inspire action and change through our films. By presenting compelling narratives and providing context to complex issues, we hope to motivate viewers to learn more, engage in dialogues, and contribute to making a positive difference in their communities or in support of the subjects we feature.
In essence, our business helps the community and the world by amplifying voices that need to be heard, fostering empathy and understanding, and inspiring actionable change through the powerful medium of film
Alright, so let’s move onto what keeps you busy professionally?
My art celebrates the untold stories of the elderly, like in ‘Queen Mimi’, where I explored the life of Mimi, an elderly woman facing homelessness with extraordinary resilience and joy. This focus on elder narratives, including figures like Gidon Lev, an 88-year-old Holocaust survivor, spotlights the wisdom and spirit often overlooked in our society.
‘Queen Mimi’ stands out for me. It’s not just a story about homelessness; it’s a testament to finding happiness and community in unexpected places. Capturing these deep narratives presented challenges, but through empathy and patience, I’ve sought to do justice to their rich experiences.
From my journey, I’ve learned the invaluable lesson of listening—the stories of our elders are powerful reminders of resilience and humanity.
My goal is to shift perspectives, encouraging a society that cherishes and learns from the wisdom of its elders. ‘Queen Mimi’ and my Gidon Lev projects aim to highlight the beauty and contributions of the elderly, inspiring respect and admiration for every generation.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Day 1: Morning: coffee and pastries at La Cabra. my favorite Swedish bakery in the city.
Afternoon: Stroll through Central Park, visit the Bethesda Terrace and Fountain, and perhaps row a boat in the lake.
Evening: Dinner in the East Village, offering diverse culinary options, followed by a walk across the Brooklyn Bridge for stunning skyline views.
Day 2:
Morning: Explore the Metropolitan Museum of Art or the Museum of Modern Art (MoMA).
Afternoon: Lunch at Jack’s Frida’s Wife in SoHo, then spend some time browsing the galleries and boutiques.
Evening: Catch a Broadway show.
Day 3:
Morning: Visit the High Line for a unique park experience elevated above the city streets.
Afternoon: Grab lunch at Chelsea Market, followed by a ferry ride to see the Statue of Liberty and Ellis Island.
Evening: Dine in Greenwich Village, exploring its vibrant nightlife later on and a fun piano bar.
Day 4:
Morning to Afternoon: Spend the day at the American Museum of Natural History, then head to the Upper West Side for a classic New York bagel.
Evening: Relax with a picnic dinner in Riverside Park, enjoying views of the Hudson River.
Day 5: Brooklyn
Morning: Breakfast in Williamsburg, followed by a visit to the Brooklyn Flea Market or Smorgasburg for some local shopping and snacks.
Afternoon: Explore Brooklyn Heights and DUMBO for great photo ops of Manhattan and the Brooklyn Bridge.
Evening: Catch a live music performance at a venue in Bushwick or a laid-back dinner in Park Slope.
Day 6:
Morning: Brunch in a trendy spot in Lower Manhattan.
Afternoon: Take a shopping trip through Fifth Avenue’s luxury stores and visit the New York Public Library or Bryant Park.
Evening: Enjoy cocktails at a rooftop bar with panoramic views.
Day 7:
Morning: Start with a relaxed brunch in the West Village.
Afternoon: Visit a quaint bookstore or coffee shop, then take a leisurely walk along the Hudson River Park.
Evening: Host a farewell dinner at a renowned restaurant with a view of the city, reflecting on the week’s adventures.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I’m grateful for this moment to give a heartfelt shoutout to someone who’s been a monumental figure in my journey, Michael Pellico. Michael was more than just a mentor or a friend; he was a beacon of encouragement and wisdom in my life. Even in moments when self-doubt clouded my vision, Michael saw potential in me that I hadn’t recognized. He guided me with kindness and wisdom that have been indispensable to my path.
Tragically, we lost Michael two years ago, but his impact remains indelibly etched in my heart and my work. His belief in me during those crucial times has left a lasting legacy that continues to inspire me every day. So, to Michael, thank you for everything. Your spirit and guidance live on in those of us you’ve touched, and I am forever grateful.
Website: masmasproductions.com
Instagram: @YanivRokah
Linkedin: @YanivRokah
Youtube: https://www.youtube.com/watch?v=yi5AbNE630E
Image Credits
Jennifer Renée