Meet Yoko Tajima | Image Consultant

We had the good fortune of connecting with Yoko Tajima and we’ve shared our conversation below.

Hi Yoko, putting aside the decision to work for yourself, what other decisions were critical to your success?

The most significant decision contributing to my success was embracing changes and following the guidance of an image consultant. Initially resistant to focusing on my appearance as it seemed superficial, I discovered transformation in my business and life as I started attracting more clients just being my authentic self in my element style. This decision led to a magical shift in my confidence, inspiring me to become an image consultant myself and create the Power Imaging™ Method—define your style based on your unique Element, trusted by 3000+ professionals.

As an international image consultant serving in Los Angeles and virtually, dedicated to empowering leaders such as business owners and entrepreneurs to present themselves confidently, attract their ideal clients, and build their dream businesses, I provide clear guidance on colors, fabrics, patterns, shapes, accessories, metals, bags, shoes, hairstyling, and makeup techniques for various situations. My focus is on bringing out their inner essence, enabling them to show up professionally, approachably, and trustworthy without distractions. Additionally, my goal is to help my clients feel like they are surrounded by their best friends in their closet, ensuring that everything is easy to coordinate for a seamless and stylish wardrobe, so they know exactly what to wear for each meeting or event, maximizing their confidence and impact.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?

PlatinumBox, Inc. distinguishes itself with the transformative Power Imaging™ Method, blending fashion, psychology, and image typing to unveil people’s inner essence. My journey started in Tokyo, immersed in fashion, and continued with studies in London and psychology and therapy in the U.S. This holistic approach to personal development reflects crucial lessons in adaptability and resilience. Our brand offers centers on transformation, authenticity, and the belief that everyone possesses unique gifts.

In my experience, many of my clients are health-conscious, and some face challenges regarding their body image and fitness attire. I’ve observed that they often prefer going to the gym early in the morning to avoid attention from people. Recognizing the significance of a holistic approach to personal image, one of my goals is to encourage them to embrace fitness wear as another part of themselves, distinct yet complementary to their business attire. This includes addressing challenges related to both body image and choosing suitable fitness attire.

For the past decade, Zumba® has played a vital role in my life, balancing my roles as a business owner and mother of two. Having obtained my Zumba® Instructor license and started teaching classes last year, I find joy in expressing another side of myself through vibrant fitness outfits, a departure from my usual business attire and brand colors. The connection with my students brings me genuine pleasure. I’m grateful for the opportunity to not only dance together but also encourage them to embrace self-expression and uncover a more lightness, fun, and expressive side of themselves.

A notable trend among clients is the maintenance of a separate closet dedicated to fitness outfits, showcasing their desire to enjoy and explore another side of their personality. Some have shared that my dual role as an instructor doesn’t compromise my image as an image consultant; instead, they appreciate the energetic, passionate, and vibrant side of me that can be expressed during sessions.

Did you know? Buying those cute exercise clothes you’ve been eyeing can help you reach your wellness goals.⁠ Psychology research shows that buying exercise clothes we feel confident in and excited to wear can not only increase our motivation to get moving, but it can actually improve our workouts!⁠ It all boils down to the power of confidence.⁠ Ready to form a motivating, confidence-boosting wardrobe? ⁠Schedule a chat with @yokotajimaconsulting on Instagram or the contact page from the website.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
During a week-long trip, I’d ensure my best friend experiences the best of the area. We’d start with Santa Monica’s iconic pier, ocean-view breakfasts, and shopping at Third Street Promenade. Hollywood’s highlights follow, with the Walk of Fame, a hike to the Hollywood Sign, and vibrant nightlife on Hollywood Boulevard. Downtown offers artistic delights at The Broad Museum, Olvera Street exploration, and a Walt Disney Concert Hall performance. Venice Beach brings relaxed vibes with a boardwalk stroll, beach time, and dining on Abbot Kinney Boulevard. Nature takes center stage in Malibu, with a hike in Solstice Canyon, beach visits, and an evening at the Getty Villa. West Hollywood offers culinary delights on Melrose, a gourmet lunch, and Sunset Strip’s lively nightlife. Finally, a Laguna Beach escape includes gallery visits, boutique exploration, and a seafood dinner on Main Beach.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I want to express my gratitude to my sister, a phenomenal fashion stylist in Tokyo, and Barbara, my dedicated image consultant trainer. My sister’s innovative approach sparked my interest in fashion, emphasizing its power for self-expression. Barbara’s mentorship has been instrumental in shaping the Power Imaging™ Method, enriching my journey as an image consultant. Their guidance, support, and expertise have been invaluable, and I deeply appreciate their impact on my personal and professional growth.

Website: yokotajima.com

Instagram: yokotajimaconsulting

Linkedin: https://www.linkedin.com/in/yoko-tajima-15266338/

Facebook: https://www.facebook.com/yokotajimaconsulting

Youtube: https://www.youtube.com/channel/UCnTJFFmO8v-7wpgW34mfxTA

Image Credits
Rebirth business Work play