We had the good fortune of connecting with Zaid Ammari and we’ve shared our conversation below.
Hi Zaid, what was your thought process behind starting your own business?
I have had plenty of experience working for agencies and thousands of clients, so starting my business was just the next step forward. It is also my way of gaining freedom and owning my time. Being a CEO is an honor and a privilege that comes with a lot of responsibilities. Having that position is like a puzzle solver trying to align all the pieces together in an ever changing environment. It takes a lot of time and energy to make sure the puzzle gets completed on time with no mistakes. If one piece is not aligned correctly all the other pieces are affected. You have to have problem-solving skills, ability to adapt quickly, identify and create opportunities. Behind every CEO is a team of exceptional employees that go above and beyond to drive the success of a company. Taking care of your employees and their wellbeing is the greatest responsibility of all, since any small action can have huge consequences on them. The CEO position is not just about being the boss, its about understanding, managing and appreciating all your employees no matter what role they play in the company! After starting my business, I realized that my employees matter a lot more than my profits and therefore taking care of them and supporting them and their families is my mission moving forward.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
PPC Masterminds is a data driven digital marketing agency helping all types of businesses succeed online. We are a small scrappy team of experts working diligently every day to make sure our clients get the highest quality of work at the best value. At PPC Masterminds, we are most proud of our company culture and helping each other grow. We are brutally honest and will never compromise quality for speed. We know what our value is and we try to improve on it day in and day out. We got where we are today with hard work and perseverance, providing our clients with excellent quality of work so they can recommend us and stick with us longterm. It was never easy, but you learn from your mistakes and grow. If you don’t make mistakes that just means you are not trying hard enough. We always tell our clients that they need to keep testing and learn from their failures, otherwise they will never grow. We follow this same principle. We have learned many lessons along the way, including but not limited to: – Never compromise your quality of work for anyone – Stick with what you know and don’t over promise anything – Always try to overdeliver on your promises – Go above and beyond by providing quality that goes beyond what was initially expected – Stay calm, every problem has a solution What everyone should know about PPC Masterminds is that we know that we don’t know (famous Socrates quote!). We are always learning and exploring new strategies. We will never turn down a new opportunity and are always changing.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
If you were to visit LA, here is the itinerary I would recommend: – Visit the beach and surf (or learn to surf) – Visit the ghetti museum – Take a bike ride along the coast (from Santa Monica down to Redondo) – Check out venice beach, abbot kinney area – Check our hollywood area – Visit the observatory for spectacular views at night – Go downtime and grab some awesome food Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I would not be here without the support of my family so I would like to give a shout to my dad, my mom, my wife and my brother for supporting me through out my ups & downs. They have motivated me to be a better person, kept me grounded and provided enough encouragement to get me where I am today.