We had the good fortune of connecting with Melissa Frances and we’ve shared our conversation below.
Hi Melissa, how have you been affected by Covid-19?
I primarily do social media management along with running my own blog and collaborations with brands. With COVID shutting so many businesses down many people have cut marketing budgets. Thus, I am loosing on both ends. I am having social media clients cut back on hours or completely walk away as they do not have the funds to pay for my services. While many brands do not have influencer budgets at this time to collaborate. So, I am feeling the financial strain with my business due to COVID.
Alright, so let’s move onto what keeps you busy professionally?
I started in the entertainment industry and was doing social media management on the side. I used my strengths to essentially create a full-time job for myself as I left the entertainment industry almost three years ago. I knew I was self motivated, highly organized and extremely creative – I leaned into those qualities. But, it wasn’t easy, I learned that being self-employed and having your own business is difficult. You don’t get sick days, holidays off or vacation time. Basically if you’re not working and hustling you’re not making money. I overcame the challenges early on and though I still have them, like the dip in work and income during the pandemic, I am more resilient this time around. In addition to doing social media management and other creative services for my clients I was also being told how fabulous my social media. I decided to establish my self brand, “Melis Frances” and roll out a blog around the same time I established my business. By doing this I created community of like-minded individuals who look to me for fashion inspiration or advice surrounding personal struggles. My self brand gave me a platform to be a virtual friend. But, this brand also services as my greatest portfolio of what I can do for my social media clients.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I am originally from the east coast so I have friends and family visit often. This summer I will be living in LA for 5 years now, so I’d like to think in that time I’ve perfected my tours around this city. I actually keep word documents on my laptop or notes in my iPhone with itineraries for each of my guests. These actually come in handy to share some of my recommendations with others or even for this purpose. Here are some of my favorite spots… – Malibu Farm is a must for lunch. Get the cauliflower pizza and a yummy cocktail! The views are amazing. – Catch LA for a fancy dinner, you may even spot a celebrity (always a request for visiting guests). Catch roll is delish. – Palm Springs is so fun for an overnight trip if you have a guest staying for a week. It breaks up the time in LA by escaping to the desert. – Griffith Observatory is a classic, you’ll get a glimpse of the LA skyline and the Hollywood sign. Amazing place to get photos to make all your friends a little jealous! – Melrose Trading Post. If your guests are in town on a Sunday impress them with this amazing open air market. The perfect place to stroll around and for them to get some unique goodies to bring back home with them. Pro-tip get there early to take advantage of their free valet parking and it’s $5 per person for admission so make sure you have cash on you. PS – Need more, let’s connect. I’m serious I have this unofficial LA tour guide thing down!
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I don’t want to shoutout anyone in particular because I feel that my story has been impacted by so many amazing individuals. Plus, I believe in these times everyone needs a boost. So, I want to shoutout anyone who has worked alongside me or is family member or friend of mine. I feel so lucky to have been encouraged, inspired and touched by many beautiful people. When times get tough I think back to all the lows and highs in my work, I recall people believing in me and keeping me motivated no matter if I was winning or loosing.
First photo sitting with sunflowers & photo holding white camera is: @caitlinalohilaniphoto