Never give up. It’s advice that is thrown around daily – but is it always right? We asked some folks we admire about their thoughts around how to know when to give up and when to keep trying

AJ Avanno | Visionary

You never give up, the rule of thumb is you can’t fail if you don’t quit. Every set back is an opportunity for you to work out the kinks and develop a better strategy. Pouring into yourself means following your heart and chasing your dreams. The passion is the fuel that keeps you going. Much like the gas in a car. My advice to anyone struggling with the idea of failure aka quitting is to readjust and to pay attention to areas in your business that require improvement but never to give up. Read more>>

RIIIVER JORDAN | Artist

When it comes to my life and career right now, If it doesn’t fit the highest possible outcome I should give it up. Most people think success is overnight, but it is a constant growing process and journey for an artist of any kind. I am just learning now that everything I ever dreamed of is possible or has already happened so when life happens, let it. Just be prepared to keep going or leave parts that don’t fit the next step. Giving up isn’t an option, but change is inevitable. Read more>>

Gabriella Layne-Avery | Creative Director & Content Strategist

I think it’s important to think about your big-picture goal and how far you’ve come in your journey to achieving it. Often when you’re on the journey to achieving something that requires a lot of work, commitment, and tenacity, it can feel like you’re not making any progress – especially when you experience a significant setback or failure. But if you consider this setback in relation to how much progress you’ve made, Read more>>

Lily Chan | Business Strategist for Brands, AndMakers

As an entrepreneur and startup founder, decision-making is an integral part of our journey. It is not always easy to know when to pivot or persevere, and the decision-making process can bring about a range of emotions, including anxiety, shame, guilt, and even celebration. Ultimately, the decision we make is our own, and it is important to trust our instincts and feelings throughout the process. Read more>>