We had the good fortune of connecting with Sadie Jo Reil and we’ve shared our conversation below.

Hi Sadie Jo, we’d love to hear about how you approach risk and risk-taking.
Being a risk-taker has always come naturally to me and is something that has been crucial in building a brand and owning a business. From a young age, I saw my father Jay taking a risk by quitting his job to start his own company later in his life, with no formal education or schooling in business. I saw how everyday he spent time educating himself from the ground up, and how he turned his passion projects into a successful business. Much of my success thus far with Sadie Jo Jewelry Co. has been from adapting that same “do-it-yourself” mentality, and trying to perfect that delicate balance between knowing when to take risks or when to take a second look. I also think as an artist that there is always some sort of risk involved when you set out to create something that hasn’t been done before. It’s through this same creative process that we learn and grow, and even create happy accidents.

Let’s talk shop? Tell us more about your career, what can you share with our community?
Being an artist and self-made entrepreneur means everyday you get to play by your own rules. With that being said, you are solely responsible for the success of your business and how far you will go. Especially as a creative, their are days where I have to juggle a lot as I am responsible for every step of the process, from designing and creating a beautiful piece of jewelry, to managing finances and marketing. My best advice is to separate out your time as best as possible; ie. shooting website products and creating marketing content on one day, and getting into production and design on the next. This is a lesson of balance that I have learned over time and am still learning! When I started Sadie Jo Jewelry Co. I was ready and willing to put all the hours and time of day I had into this thing. I think it takes a certain amount of passion and drive to be successful in any kind of business, and a year later I still wake up everyday with that same mentality. It definitely hasn’t been easy, and there is more pressure than ever when it is your artwork and your own craftsmanship at hand. I have felt incredibly lucky and blessed with the people in my life who have truly been willing to jump in and help me build this brand from the ground up. I cannot wait to see what this year has in store for my company!

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
One of my favorite things about Los Angeles is it’s vast diversity of cultures, foods and experiences. I would say skip the tourist route and hit up some local spots! I love walking or biking around little neighborhoods with personality like the Larchmont District and Studio City. Aside from the views, I would highly recommend stopping for coffee and lunch with a french feel at Aroma Coffee and Tea, or head to Maccheroni Republic DTLA for the pasta you’ve probably been waiting for your whole life. I also love to take my friends/family to in Manhattan Beach and Hermosa Beach for some good beach hangs if I am in LA to escape the city a bit.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I would like to shoutout first and foremost to my loving parents who have instilled in me the drive to work hard for your dreams and given me so much love and support throughout this process. Thank you to my boyfriend Eric, for all the times you’ve encouraged me to push my creative boundaries and to my dear friend Gaby White for her shared love of all things jewelry and jewelry-making and her drive to always make it happen. Thank you to my casting house in LA for helping me meet my deadlines and produce the jewelry line of my dreams, as well as my gemstone and tool vendors who have provided me with the necessary materials. Keep creating Thank you to Dawn McNight and Christie Bastia from Blue Eyed Girl for their mentorship and helping me get my collection in my first store! All the love for my family back home in Michigan as well as my family, friends and roommates here in Orange County who have supported me through this process and made it possible to keep going forward. Thank you for from the deepest part of me. I love you all!

Website: www.sadiejojewelryco.com
Instagram: @sadiejojewelryco
Facebook: https://www.facebook.com/sadiejojewelryco