We had the good fortune of connecting with Sahar Masarati and we’ve shared our conversation below.
Hi Sahar, what’s the end goal, career-wise?
I have always wanted to be a mentor and an inspiring coach to others in this field. If I can share my knowledge and expertise to help others to cultivate their creativity, I have achieved my goal.
Please tell us more about your art. We’d love to hear what sets you apart from others, what you are most proud of or excited about. How did you get to where you are today professionally. Was it easy? If not, how did you overcome the challenges? What are the lessons you’ve learned along the way. What do you want the world to know about you or your brand and story?
My message with my art is to convert YOUR story (the client’s story) into edible art. I think that’s what sets my art apart from others. Each creation is completely unique. Also, since I am not trained professionally by commercial standards, I create things the way I find them interesting to mix into the art work. I create with my own set of rules and not the typical traditional norms. I truly followed my passion in this journey. But I also believe having a background in corporate world prior to this venture helped me to design my business much better than if I didn’t have the prior business experience. And no, starting a business or in my case “solo-preneure” is never easy, things don’t just happen overnight. There are a lot of hard work, trials and making mistakes and sacrifices along the way but what makes it successful is not to give up. Success comes with doing the right thing consistently and that takes discipline, a lot of hard work and patience:) I have always wanted to inspire others to follow their passion and to cultivate their creativity in order to better the quality of their daily life. Lately I have become super passionate about promoting this mindset! I created my brand Sugar Alkymi by cultivating my creativity and this has been part of my mission statement. I kicked off my workshops in 2019 and in 2020, I launched my very first online course “7 Days to Cultivate your Creativity” with the intention of bringing awareness about this approach to as many people as possible, specially during times of global change and crisis. So I’m super excited about the current chapter of my work and we shall see how it will evolve.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Oh this is tough because there are so many things to explore here! and it would also depends on the friend, but since we are narrowing to “best friend” I am assuming we share similar taste…lol there would be lots of eating, drinking and sight seeing for us. here are some of the highlights: 1) The Getty museum (& I would get lost most definitely lol) THIS GORGEOUS venue is free to public! 2) Drive along the Pacific Coast Highway, stop in Malibu for sure (Drink & Brunch at Malibu Beach Inn) 3) A day trip to Ojai – Wine tasting (The Ojai Vineyard Pinot Noir) I am a total Pinot Noir lover ! 4) A stroll through Melrose Ave Shopping district 5) An absolute divine dinner at Michael’s (Santa Monica) 6) Day trip to explore DTLA (Garment neighborhood, Art galleries & Museums MOCA & The Broad) 7) my home with lots of gourmet cooking and delicious sweets 😜
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Without any hesitations, my first shoutout of gratitude should go to my partner. Without his endless support and encouragement, I would have not been able to take a leap of faith to start this journey in 2017! Next, it should go to couple of my professional mentors who shaped my vision in the process. Colette Peters was my very first instructor that I took a decorating class with (just for fun) in 2004 and she made me fall in love with playing in cake art. A world of whimsical and colorful art. I think it is very important to give credit to people (mentors) that spark that initial interest in you to pursue anything. Their subliminal influence is actually super crucial in my opinion. Then It was Maggie Austin, who absolutely took my breath away with her Sugar Flower artistry. Her style of mentorship opened my vision to a whole new level of possibilities, that I didn’t even know it existed before. I’m super grateful for the learning opportunities received by them. Last and not least, all the supporting fans & clients.