We had the good fortune of connecting with Samuel Rojas and we’ve shared our conversation below.

Hi Samuel, what do you attribute your success to?
The most important factor for the success in any of my work is word of mouth referral. There is so much more that can be done to advertise, post more content, share brand insight etc but what generates the most business are direct referrals. Not only that but the referral turnover to new business rate is in the 90-95% range.

Let’s talk shop? Tell us more about your career, what can you share with our community?
What sets my work apart from others is how many angles are approached in my services. My shops pillars are the wow factor, brand reinforcement, and customization. An example of wow factor in a mural was using matte spray paint for the artwork and high gloss enamel paint for the businesses logo & slogan. The shine follows the viewer as it reflects light and emphasizes that business logo & slogan over the background. Pushing for a greater vision cannot exclude the business and thus brand reinforcement is crucial. The environment, customer demographic & existing branding are deeply considered in creating something that adds value. In tattooing & design, most clients see something they like and want that replicated exact. Other artists & designers may be more concerned with delivering exactly what’s asked but I seek to provide something specific. The goal is always to tailor the vision by rearrangement of elements, finding a less common reference image and finding the best fit for the needs. It’s my mantra to always be in pursuit of advancing my crafts.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Any good day with a friend revolves around a good meal. It really depends what we have in common but for my ideal choice I’d start with a meal at Dog Haus or Rainbow Sushi. To kick it I love Echo Park and if the dodgers are in season we’d catch a game. A good night is to play pool at the Green Room in Glendale. For shopping we’d go to the Glendale Galleria and the Americana.

Who else deserves some credit and recognition?
My shoutout goes to my parents because nothing would’ve been possible without them. They’ve been my example for entrepreneurship, work ethic, and parenting. Nobodies done more for me than them.

Website: www.craoe.com
Instagram: @craoe
Linkedin: Samuel Rojas
Youtube: Craoe