We had the good fortune of connecting with Shere Ermilio and we’ve shared our conversation below.
Hi Shere, what do you attribute your success to?
The most important factor behind the success of Vita Perfetta is the people. That means a few different things. The talent we work with and who are part of the Vita Perfetta family make the company what it is. They bring their skills and their creativity and make us super unique. The other factor when it comes to people is the people that we serve. Our customers push us to continue to innovate and come up with awesome, fun, creative ideas to make events seriously unforgettable. Without the support of our clients and their passion for making amazing memories, we’d be lost!
What should our readers know about your business?
All of the cities that we function in, especially Los Angeles, have amazing events all the time. LA is full of amazingly talented, creative people so to stand out, we constantly come up with new ideas, while continuing to offer many of our “staples” that people have come to know and love. Getting to where I am today wasn’t easy, but looking back I can’t imagine any other path. Through one of my main skills that I offered at events (feather hair extensions) I was able to meet tons of people; other talent, party planners, party-goers, the list goes on! Realizing there were plenty of like-minded people and a strong customer base, I just networked my butt off, partnered with some super talented people, and things started to snowball, in a good way. I’ve learned that you always need to stay positive when things are tough, and push yourself to be your best. If you’re a creative, you can find a new idea, a new gear and go bigger than you had thought possible. So many successful people start from the bottom, so there’s no reason that you can’t achieve whatever you set your mind to. I want people to know that Vita Perfetta is all about people getting the best out of life. I truly feel that a life that has art, creativity, and most importantly great dessert, is a happy life. And Vita Perfetta is all about being a small part in making people feel happy and creating great memories together.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
First I would take my friend to Franklin Canyon Park. It’s such a beautiful place, and I find it so cool how much open space there is in such a densely populated city. I love taking my dogs on walks there, and we’re lucky to have great weather all year so it’s a spot that I can share any time that I get a visitor. So I’d start there in the morning, then take them to a brunch spot after we get changed. There are literally too many amazing places to even name, but a couple options are Republique and All Day Baby. Then we’d go check out the Hollywood area and do some typical tourist stuff: the Walk of Fame, Griffith Park, and get a funky t-shirt on the strip. Day one would have to end with a dinner and drinks in Koreatown, where we’d either get KBBQ or find a hot new gastropub, then of course go out and sing karaoke. The next day, it’s all about Malibu. We’d drive down the PCH, find a scenic spot for some sun, and then go have lunch and a glass of wine at one of the best hidden gems in the area, tucked away in woods above Malibu: Old Place Restaurant. After that, we’d head back to the center of the action and go shopping in Beverly Hills, then stop off at a taco truck to get some local Mexican food. That sounds like a pretty awesome weekend to me!
Who else deserves some credit and recognition?
The person I’d like to give a shoutout to is my other half, Guy. He continually makes me want to be the best version of myself, and encouraged me to think bigger, dream bigger, and accomplish bigger goals than I thought I was capable of. My business started as a side hustle, but Guy helped me realize all that it could be and truly believed in me. He knew that my creativity was meant for more, and really helped me believe in myself. He is also my focus group of one whenever we come up with new ideas for event services 🙂