Our city is home to so many incredible businesses and so we asked the founders how they came up with the ideas for their businesses and have shared their responses below.

La’tesha Ni’cole | Artist/Entrepreneur

We wanted a name that will represent our community,. The people in it, while also Inspiring others in the world Read more>>

Melanie Espeland | Executive Coach & CEO

I came up with the initial idea for my coaching practice by accident, on a walk in NYC’s lower east side with a friend. We were brainstorming ideas for her career, and somehow started talking about my own. We realized that I have a uniquely peculiar set of skills as both a Voice Actor, MBA-educated businesswoman, and go-to empath amongst friends. I could take my unique skills and offer executive presence and voice coaching to executives. My first iteration utilized a holistic mix of voice training; McKinsey strategy consulting tutelage; organic psychological & intuitive capability; Columbia University MBA education; and fashion industry image know-how. Read more>>

Matt Amsden | Founder & Owner of Rawvolution

In 2001, I was committed to eating a plant-based, living foods diet and quickly realized I was on my own. There were little to no resources to support such a lifestyle. No prepared raw vegan meals in stores, no restaurants serving this type of food, and certainly no meal delivery services for raw vegan food. I decided to remedy this and began delivering completely organic, fully prepared, and totally living foods meals throughout Los Angeles and eventually nationwide. For over twenty years now my company, Rawvolution, has been providing delicious, inventive, high-vibe meals at a very reasonable price to those interested in clean eating without the shopping, chopping, or clean-up. Read more>>

Tiffany Heiden | Aesthetician , Light Worker, Spa owner.

I came up with Soul Rituals through years and years of self exploration. It’s almost as if this dream of mine has been there all along. When I was a child I would play pretend the things that I’m doing now. Soul Rituals has evolved and morphed as I’ve grown . I’ve always had a passion for helping people, Crystals, and Skincare. As I’ve leaned more into the things that bring me the most joy, success follows and so does the evolution of Soul Rituals. Read more>>