Our city is home to so many incredible businesses and so we asked the founders how they came up with the ideas for their businesses and have shared their responses below.

Lacey Calvert Shelton | Yoga Studio Owner and Instructor

When I moved from Southern California to Petaluma, I noticed a lack of outdoor organized yoga. We have such a beautiful place full of rolling hills, hiking trails, and the Petaluma River. When the pandemic hit and all yoga studios closed, I decided to start Petaluma Park Yoga. It was a fully outdoor studio that partnered with Petaluma Parks and Rec department. It abided by the social distancing rules, and allowed people to practice yoga and meditation together as early as June 2020. It was also a great community factor, as our classes were donation based. So, it encouraged all people to come to yoga regardless of skill, finances, etc. Read more>>

Jackie/J | Food Enthusiast

This is an easy one. I love to eat of course but I have no idea how to cook. I remember when I was dating my bf, now husband my southern grandfather was trying to teach me how to make gravy from scratch and it was was a disaster. I always loved eating and eating out. Read more>>

Khalia Edmond | Photographer & Content Creator

I love taking pictures of people and creating videos capturing special moments or scenery. One day it just hit me, and I said let me learn the business side of photography and videography and make money from my passion. Read more>>

Lila | Artist & Owner

For as long as I can remember I would always find ways to release my creativity it started with painting, building, and drawing and as I grew older I began channeling my creativity into my career. I completed Nail Tech school in order to combine my creativity and my career. However I quickly realized that nails were not a big enough canvas to showcase my creativity. During the COVID-19 pandemic quarantine, the free time allowed me to expand my horizons leading to The Kraft Dealer’s birth. Read more>>