Ideas aren’t everything, execution matters greatly, but starting often requires an idea and so we asked folks to think back and tell us the story of how they came up with the idea for their businesses. We’ve highlighted some of our favorite stories below.

Eliza Lee | Entrepreneur & Photography/Videographer/Designer

The idea for my business derived from all the hobbies I enjoy which is the creative freedom I procure as a sole proprietor. As a clothing brand owner, the creative freedom has no limitations, from the drawing/designing process of the actual clothes, to the advertising material, Read more>>

Don Pippin | Career Strategist | Personal Branding Expert

My career has always been centered around people. My first job out of college was working for American Honda Motor Company, and I owned the summer internship program for the department, which entailed recruiting through campus visits across the country. It was then that I realized people did not understand how to brand themselves for an interview/application. Read more>>

Joseph Abitol | Business Owner

The idea for our business originated from our deep involvement in the jewelry industry and a desire to address ethical concerns associated with traditional earth-mined diamonds. Read more>>

Cody Catrin | Sidereal Astrologer and Energetic Alchemist

I believe the term “business” and the way in which humans support themselves is shifting in a big way as we as a collective start to access more of our personal magnetism though healing the heart space and accessing personal passions as fuel. I started out as an artist, musician and apparel designer but the fact that I wound up making a career out of helping people was divinely guided and I had a lot of resistance at first. Read more>>

Josie Roth | Artist/performer/violist, Pilates Instructor/Personal Trainer

Get a job and work for someone else to learn from them… Then start your own business Read more>>

Amy Keller | Co-Founder & CEO, Climate Candy

I grew up around candy, I come from a family that owns a candy factory, Spangler Candy Company. We make 2B DumDums every year along with many other nostalgic candies. Read more>>