We love rebels and people who challenge the status quo, conventional wisdom and mainstream narratives and so we asked some really bright folks to tell us about one piece of conventional advice they disagree with.

Ce Ce Chin | Shoe Designer & Entrepreneur

I don’t believe one needs to write a business plan in the traditional sense. Unless someone, an investor perhaps, has asked for one. And even the most important thing to know is the break even number, when your business will break even against the initial investment, and how many sales, or how much revenue is needed to break even. Read more>>

Bobby Murray | Musician & Entrepreneur

Throughout my life I’ve heard it’s important to find your passion and dedicate yourself fully to it. As the popular phrase goes, “Jack of all trades, master of none,” which seems to support this concept. As a multi instrumentalist and entrepreneur, that’s never quite sat right with me. So upon further research, I found the origin of that phrase and noticed it left out a key component. The complete phrase is actually “Jack of all trades, master of none, but often times better than a master of one.” This suggests an entirely opposite interpretation of the concept, and resonates much more with my particular understanding of the world. This idea doesn’t mean you aren’t passionate about something. It simply means to focus on your full self rather than simply on one thing you’re passionate about. Read more>>

Kristopher Conner | President & Co-Owner

I often hear the advice that in order to survive, let alone succeed you must specialize. Find a niche and own it in order to differentiate yourself from the masses. And in a sense that rings true, but I think that it is often misinterpreted. I think that part of what initially drew me to architecture is that it is one of the last remaining great generalist pursuits. A design education is about developing a way of thinking, of questioning the world, of seeing through what has always been to new possibilities. And while there are certain bodies of knowledge and skills that must be mastered specific to the practice of architecture, what makes it interesting to me, and what I believe most often results in the design of successful environments that are elevated to art, is an openness to the breadth of human knowledge and experience. I find inspiration everywhere: sciences, politics, history, literature, natural forms and systems, the exotic and the banal. Read more>>

Angela Williams | Jewelry Designer & Owner

A piece of conventional advice that I disagree with is find your niche and stick to it. When starting my business I was solely focused on creating jewelry, specifically earrings. The natural path of growth sticking to this advice would be to expand the type of jewelry I make and to create more styles. However, as my clientele grew, I had an extensive outpour of messages asking if I could create other items such as engraved cutting boards, picture frames and family tree heirlooms. I listened to these people’s stories and their ideas and jumped outside of my “niche” and/or comfort zone to create customized pieces that fit their needs. This opened up a whole new target audience outside of femmes/womxn that enjoy wearing jewelry. By stepping out of my initial product production and adding on to my brand, I have also been able to partner with sales associates in making customized, gender neutral customer appreciation boxes. Read more>>