Ideas aren’t everything, execution matters greatly, but starting often requires an idea and so we asked folks to think back and tell us the story of how they came up with the idea for their businesses. We’ve highlighted some of our favorite stories below.

Sabrina Rising | Intuitive Guide and Facilitator of Inner Peace

I had always had a very strong desire to help others. I wasn’t sure in what capacity I could do that and spent many years doubting myself. I had had a successful career in the corporate world that also left me feeling largely unfulfilled and alone. It wasn’t until I turned to meditation and mindfulness practices that I was able really listen to my own intuition and get clear about my message. I left the corporate world behind and began my personal journey of self discovery only to find myself sharing my process with others and seeing amazing changes in their lives. After several months of practicing session work with some very open minded first time clients, I knew that I had found my calling . I began to work with others guiding them to realize themselves and find lasting inner peace. 13 years later I have several programs and offerings for clients at every level of learning and enjoy meaningful connections with participants all over the world. Read more>>

Autumn Myers | Founder of The Queen Sessions

I came up with my idea for my business after working a few years freelancing within media spaces and noticed a pattern. That women of color topics weren’t being written about by women of that culture and there was a lack of representation. I felt the women I know of different cultures didn’t feel like their voices were heard when it came to discussions of motherhood, careers, lifestyles, and more. I wanted it to be a safe space where our stories will be uplifted and celebrated. To break through the stigmas and struggles that we are so one dimensional. After sitting down and doing more research on what type of platform I would want to create this space. After two years of struggles, I sat down and said, no this is the focus and this is the goal. That’s the key, you will fail once or twice but don’t change the idea, change the footwork to achieve the goal. Read more>>

Rami Kalla | President of Point in Time Studios

After graduating from ASU, I had been working at General Mills for about 3 and ½ years. I became disenchanted with the environment of Corporate America. I’d always had a passion for filmmaking, beginning at ten years old when my dad brought home our first video camera, but was never sure I could turn that passion into a business. As I researched the industry, I saw there was a real need for high quality video and good customer service. When I started Point in Time Studios, we focused a lot on small corporate events and local commercials. As we took on more clients, the word spread and we were able to grow our business and portfolio from there. Read more>>

Kyle Young | Artist

My original idea was to create a brand that helped me promote my music. I find that people pay attention to your work more when someone else says that it’s good. I wanted to make something new and unique that wouldn’t cause any copyright conflicts down the road. My goal was to build an online presence that I could use to share mine, and other people’s work. My first step was creating a name. I knew that I wanted everything perfect and clean. I needed a name that I could get a website, and various social media handles with the exact spelling of my brand. After a few minutes of googling, I found a site that generates random words, and also searches whether the domain name and social media accounts are available. I pressed the generate button 3 times, and on the 3rd try I got “Youradica”. I liked it because it was a random word, the first 3 letters are Y-O-U like my last name (Young), and it sounded exotic like Balenciaga or something. I pronounce it u·rad·ic·uh. I wasn’t sure what I was going to do at first, but I knew one of my missions was to make hats. I chose headwear because I’ve always worn hats since a young age. Read more>>

Alice Scope | Art Curator, Cultural Producer

Four years ago  I ran an experimental art space in Kyiv, Ukraine (my hometown). I was mostly curating the shows with physical objects (sculptures, installations, paintings) from young Ukrainian artists. However, once a month I organized live performances in VR, where I invited VR artists to perform in front of the 1000 people. I’ve always been interested in different realities and how digital art can make us think that all limitations only in our head. When I moved to Los Angeles a year and a half ago, I wanted to start a similar project but more global. I was thinking about different concepts, names, logos and was almost ready to launch a gallery when the pandemic happened. I was locked in my room wearing VR headset and realized that I don’t want to open another white walls gallery. It doesn’t have to be a tiny room on Sunset Blvd.  It can be on an island. Virtual Island. I decided to work with the artists from all over the world and especially from non powerful countries like Ukraine. So I opened an e-curatorial agency called Cultural Policy. Read more>>