We’ve always believed that forming a strategy is impossible until you’re clear on what your values and principles are. Without values and principles to guide you, making decisions can seem impossibly difficult. Given how important setting values and principles is to decision making we asked folks we admire to tell us about the values or principles that matter most to them.

Swani Love | Musician and Entrepreneur

My mantra is to Live By Love. So I’d say the value of love is what matters most to me. I spent a good bit of my life doing what I thought I needed to do which was deeply rooted in people-pleasing, a desire not disappoint others, and a fear of rejection. Moment by moment, I decided that I no longer wanted to do that. I wanted to simply do the things that brought love and joy into my life. I feel if we all chose to live by doing what we love while spreading love along the way, the world would be vibrating at a much higher frequency and less problems would exist. Love is the solution. Always. Once I chose to embody Live By Love, I noticed considerable changes in my inside world as well as my external one. I have applied it to all areas of my life including business, music, and relationships. I hope by embracing Live By Love others will be inspired and encouraged to do the same collectively raising our consciousness. Read more>>

Kyan Rios | Yoga Instructor & FRC Mobility Specialist

The value or principle that matters most to me is authenticity. Authenticity isn’t a value or lesson usually taught/passed down from our parent or guardian- at least not directly. Authenticity is a trait that is gained, usually out of practicality or necessity, due to being inauthentic with ourselves or amongst others. It is very common, but less commonly discussed that most of our personal decisions and choices are made for another person or persons or with thought of them in mind. Within our society, we have a lot of pressure to conform and agree to one another which creates hesitation around being authentic in our responses and in our personal doings. Read more>>

Donald James Parker | Author & Movie Producer

Honesty: We live in a world where dishonesty abounds. Scam artists, con men, and flim-flam operators don’t just dot the landscape, but dominate it. Unethical “professionals” and corrupt politicians add to the dilemma. Diogenes’ search for an honest man would be more daunting today than it was in his own time. I understand how dishonesty can often appear to let us get ahead in life, but does tainted success really constitute triumph? I don’t think so. Let me quote another Greek from the past, the politician Demosthenes. He said, “For from the very first, I chose the straight and honest path in public life: I chose to foster the honor, the supremacy, the good name of my country, to seek to enhance them, and to stand or fall with them.” I choose the same. Read more>>