We’ve always believed that forming a strategy is impossible until you’re clear on what your values and principles are. Without values and principles to guide you, making decisions can seem impossibly difficult. Given how important setting values and principles is to decision making we asked folks we admire to tell us about the values or principles that matter most to them.

Mark Mendoza | photographer/artist

This is a question that I don’t think I ever really thought about seriously. Nor, do I believe I had a real answer for in the past. However, at this stage in my life, I would have to say, integrity. Integrity is a filter I use for everything I do in my life, my photography, my art, and my personal relationships. I’m always one to say yes to a lot of things, but if it’s not true to who I am, then I can’t do it. Read more>>

Evan Wooldridge | Owner of Decked Out Geckos

Integrity is one of the most significant values that I try to keep at the highest standard of my business operations. The importance of honesty and transparency with yourself and your customers is extremely important when growing a business. Someone I look up to in my sector of business, Chris Charlton, defines integrity as “Doing the right thing when no one is looking.” I have realized that it’s not the business that is necessarily difficult, but doing the right thing becomes increasingly more difficult. My responsibility lies in transparency with myself and my customers at all times, especially in a space where that might be the priority for others. Read more>>

Michael Grimm | Film Executive & Screenwriter

Humility. We live in a day and age where status is given such weight, whether racking up the number of followers on Instagram, showing off a brand new Gucci bag, or in the movie-making business where ego and pride try to ‘control the room’. Success is to be celebrated, yes, but a humble person puts others first, is gracious, and seeks to listen. Read more>>

Krista Jones | Owner, Truth Skincare

On a personal level, although I am well aware that this may sound very Basic B. of me lol, I always try to live my life by the same principle. That is “Treat people the way you want to be treated!”. If more people put their energy into living by this one principle, our world would be a lot easier for all of us to navigate. Now when taking a deep dive into what I value most in life, there are definitely five values that immediately come to mind.: My HEALTH, My FAMILY, My FAITH, My INTEGRITY and My LOVE. Read more>>