We’ve always believed that forming a strategy is impossible until you’re clear on what your values and principles are. Without values and principles to guide you, making decisions can seem impossibly difficult. Given how important setting values and principles is to decision making we asked folks we admire to tell us about the values or principles that matter most to them.

Dr. Rebecca Branda | Clinical Psychologist

Curiosity – if we are curious about ourselves and the world, we open doors to both understand and connect with our authentic selves. Curiosity also opens our minds to different experiences and people enriching our lives and creating space for empathy and connection. This is an important value I share with my clients. When we stop accepting and start asking, we create room for growth and change. I’ve found that many of the successful women I work with accepted their place in work, at home, and in their relationships. But when they began to wonder, they surpassed their own expectations in ways that changed their lives. Read more>>

Jonas Cho | Saxophonist, Music composer/producer

I feel like being in college, I’m still establishing and exploring my own values. But one thing I learned throughout music school is how I should focus on my own journey and personal growth instead of comparing myself to others. Coming from an extremely competitive culture, playing music was always used to find out who is a better musician. Students in Hong Kong would all compete in huge competitions every year in ensembles or solo categories, and everyone would be so fired up about it. Read more>>

Brandy Thee Yella Stallion | Published Curvy Model, Actress, and Entrepreneur

Integrity, kindness, compassion and honesty are all values of character that I hold dear to me., but if I just had to choose one, I will would lean more towards honesty and it’s not just about being honest to the world, but to be honest and living in the truth of who I am as an individual. I believe honesty is going to take me places in life that I never could have dreamed and it’s the easiest thing I can practice in order to be happy, successful and fulfilled. Honesty is part of the foundation of my core values and principles. It cuts through deception and knifes its way through deceit and lies. Honesty has and will always lead me to a fulfilling, free life. Read more>>

Keyara Alexander | Esthetician/ business owner

It’s hard to choose just one but the most important morals/ principles to me are INTEGRITY, Authenticity, loyalty, and honesty. I believe if someone doesn’t have any values or principles then the internal navigation we were all created with becomes foreign to us and we can’t truly thrive and fulfill our journey here. Read more>>