We’ve always believed that forming a strategy is impossible until you’re clear on what your values and principles are.  Without values and principles to guide you, making decisions can seem impossibly difficult.  Given how important setting values and principles is to decision making we asked folks we admire to tell us about the values or principles that matter most to them.

Justine Malick | Yoga & Pilates Teacher

Love. Love is powerful, and it is courageous. On Being with Krista Tippet is one of my favorite podcasts, and in her interview with Cory Booker, they talked about love in the context of civic spiritual evolution and politics. And for me, one of the principle takeaways is that “Love says, ‘I see your worth. I see your value.’” My studies of somatics and embodiment have taught me that we are always simultaneously engaging with three relationships: our relationship to ourselves, our relationship to others, and our relationship to the environment. The practices we incorporate into our daily lives – exercise/movement, meditation, breathwork, mindful eating, compassion, etc. – each play a role in shaping who we are and how we inhabit our lives. When it comes to working with the body, I aspire to infuse my personal practice and my teaching practice with love, So what does that look like? Read more>>

Erica Galia | Meditation Guide & Mindful Marketing Consultant

The value of having soft strength has been resonating with me deeply during the uncomfortable awakening our society is facing. Soft strength is knowing we might not be liked by all, we might not agree with all, or have the same beliefs, but we know and agree with ourselves, our truth and we choose this path again and again. Soft strength is being kind, but firm – it’s being compassionate, understand, empathetic. Read more>>

Niki Grandics | Founder & Jewelry Designer

The lockdowns starting in the spring gave me a lot of time to think and to reconnect with the values behind why I started my business back in 2014. It was a sense of activism and wanting to do right by all the stakeholders surrounding my business, from the miners unearthing our gems all the way to our clients. This phrase has lodged itself in my mind since the lockdowns started: love means taking action. To me this means love for the Earth, love for our fellow humans, and love for ourselves. This means taking actions to protect the Earth, supporting responsible mining with Fairmined gold and fair trade gems, and supporting mercury cleanup and elimination projects in our industry (gold mining is the largest source of mercury pollution globally). This means only working with diamond and gemstone vendors who do right by the Earth and mining communities. Read more>>

Nicolas Crequat | Business Strategy & Calisthenics Expert

Honesty, efficiency and hard work are the three founding principles behind everything I do. Many influencers and magazine love to sell people dreams and short cuts that don’t work. If it looks too good to be true, it probably is. I have seen many people get discouraged and give up after realizing the magic pill they were promised does not work. The Online Calisthenics platform is here to offer an alternative to the mainstream marketed fitness, debunk the myths, and provide results with a sustainable lifestyle. We offer a global solution and detailed wellness blueprint that people can follow for the rest of their lives. We therefore let people be free of gyms, programs and diets. We strive to make people free and healthy, anywhere, anytime. Read more>>

Tatiana aka “Miss” Rodgers | CEO & Executive Director

Truth is absolutely the most important principle for me. Because if I can stand on Truth, nothing can move me. Truth survives. Truth thrives. Everything else is just a facade that eventually dies, with time. Read more>>

Michael Scott Slosar | Photographer

Knowing your self worth within your industry. And not compromising that value just to get / take work. Don’t undercut yourself. This is a very important value or principle I try to abide by when growing my business. Read more>>

Natalia Garcia | Executive Producer, Showrunner & Director

I work in a business that’s very competitive and cut-throat so for me, honesty and loyalty are the most important values I look for in both my personal and professional life. Being in integrity and doing the right thing – even when it’s going to ruffle some feathers – is deeply important to me and I look to surround myself with people who share the same values. I’m also not a fan of people who aren’t qualified yet rise through the ranks quickly. There’s too many of those in my business so being good at your job – and working hard – is very important to me. I always give my 100% and I expect my team to do so as well. Read more>>