We’ve always believed that forming a strategy is impossible until you’re clear on what your values and principles are. Without values and principles to guide you, making decisions can seem impossibly difficult. Given how important setting values and principles is to decision making we asked folks we admire to tell us about the values or principles that matter most to them.

J.J. Perez (Jose Arellano Perez) | Public figure & Social media influencer

I would say to be honest with yourself, be honest with god, stay motivated, and have a never give up mindset. You get what you give. I believe if you keep your faith and you keep your trust in god then he will put things in our life when the time is right. In my life especially in school you see people who try to fit in and with my personal experience fitting in doesn’t always work out and may feel uncomfortable. Read more>>

Iris Kwon | Artist & Designer

Above all else, I hold onto the belief that being true to who I am is the key. No matter how cliché it might sound, maintaining my self-identity is the compass that guides me. This means never forgetting why I fell in love with what I do in the first place and not letting trends or financial pressures steer me off course. Whether I’m an artist or a designer, I’ve realized that losing sight of my core identity leads to sameness. Read more>>

Alexis Kemp | CEO and Handcrafter of My Sister’s Scrub

The principle that matters most to me, especially when operating and running a business, is authenticity. Authenticity simply encourages a person to be true to their own personality and values regardless of what may occur. Running a small business is not always easy and at times, but I make it a point to always be myself and stick to my overall goals no matter what. Read more>>

Nikoloz Nakopia | Entrepreneur and EV Enthusias

Good faith. Anything you do you should do in good faith. The reason behind is an attitude towards business you are doing. I always give my all, respect and love what I do. This principle helps to build a company, its brand and eventually brings success. Read more>>