We’ve always believed that forming a strategy is impossible until you’re clear on what your values and principles are. Without values and principles to guide you, making decisions can seem impossibly difficult. Given how important setting values and principles is to decision making we asked folks we admire to tell us about the values or principles that matter most to them.

Goodnight Ground

As a band, it is really important to us that we are 100% true to ourselves and genuine when we make music. If didn’t we approach music with that mentality, it wouldn’t be a true reflection of us; we feel like making music that isn’t a reflection of ourselves is pointless. Read More>>

Morley

To me, the most important aspect of creating anything artistic is being honest and vulnerable. It’s the exchange we have to make in order to earn the privilege of someone’s attention. Embrace what makes you distinctive. We all want to be cool – but ‘cool’ is boring and so easily forgotten. Read More>>

Llesca Emch

Integrity. Point blank period. Justice, fairness, and honesty are ingrained in my being, and I feel “integrity” encompasses those values along with others. I believe we all want a better world to live in, but I think it’s also our duty as human beings with a conscious to practice integrity in all things we do, to create that world we want.  Read More>>

 Cyndi Celeste

Community matters most to me. I always say that as an artists I’m forged by community, and everything I produce as an artist is made possible by my community. From the time I first entered the spoken word scene in Barbados, I’ve been extremely fortunate to have the most uplifting and supportive mentors, peers, and friends. Read More>>