“If you stand for nothing, you fall for everything”

We asked the community to tell us about the values and principles that guide their lives and businesses.

Lara Hoad | Architect, Educator and Activist

When I started my practice Lara Hoad Architecture Design, it was important to me that every professional project and academic subject did the following: 1. Contributed to the community in a meaningful way, 2. Was conscious about its impact on the environment and 3, Was fun and inspiring for its users. In order to explore and evaluate this I created for myself a set of principles. Those principles are Purpose, Planet and Play and act as a series of filters for consideration during each stage of a project and class, from inception to execution. Read more>>

Arielle Fuller | Chief Relationship Officer, Hype Woman, and Positive Fairy Godmother.

Easy question for me – it’s got to be kindness. It’s one of the most impactful traits a person can have and yet, it can be a very nuanced value to stay true to. Often times we default to being “nice” in place of being kind. I believe that this can actually be more damaging. Kindness is honest. It’s authentic. Being kind can mean choosing the harder path. It can mean disappointing someone. It can mean calling attention to something others don’t want to acknowledge. It can require you to put yourself on the line, open your heart, be vulnerable, or make a sacrifice – and that’s scary! Kindness requires courage and empathy. To me, these are the values that make the world a better place and build belonging for all. Read more>>

Jordan Iverson | Rapper/Musician

The principle that matters most to me is consistency, because without it, it is very hard to move the needle and progress your career. I have been on the other side where I wasn’t consistent and when you stop you basically start over, versus being consistent in your efforts and seeing things start to happen for you. Read more>>

Taygh Atwal | Bringing Indian Entertainment to the World

“Mutual utility” is my mantra: the mindset that every action/decision I make should be one that benefits everyone involved in a given situation. Though that may sound mechanical, I would say its actually the one part of my personality that isn’t largely driven by rationality or logic. From the bottom of my heart, I just want to see everyone around me reach their fullest potential. When I have an opportunity to use my success to help lift someone else, I will do that 10 out of 10 times. Whether that be resume workshops for students, connecting talented people with promising projects, or being there for a team member that’s going through a rough patch in life. Read more>>