“If you stand for nothing, you fall for everything”

We asked the community to tell us about the values and principles that guide their lives and businesses.

YI WANG | Film Producer/Director

The value or principle that matters most to me is persistent endeavor. It resonates deeply with me because it encompasses all six points I adhere to in my professional endeavors. Before embarking on any project, I meticulously scrutinize its potential and worth. Read more>>

Shno Xavier | Music Artist

Intention. The art of trying comes from intention. They always preach failure is the right direction, but I came to learn that intention was the way forward. If ima create something with you, or share something I have made, I wanna be do it well. Read more>>

Lawrence Reuben-Brown | Actor & Antiquarian

How you do anything, is how you do everything! I remind myself of this everyday and how I approach anything from my relationships with people to cooking, to work and my art. If I don’t take care and act diligently in a single area of my life with will soon overflow into other areas. Remembering this keeps me true to myself in everything I do. Read more>>

Natalia Baldochi | Podcaster

What a good question! I am from a small town in Brazil, where I lived for 23 years. I moved to work as a Lawyer in São Paulo. Moving from Batatais to São Paulo was a huge challenge because I had a strong connection with my family. Then, three years later, I moved to LA to live the most intense experience I’ve had so far: to be an immigrant. Read more>>