We’ve always believed that forming a strategy is impossible until your clear on what your values and principles are. Without values and principles to guide you, making decisions can seem impossibly difficult. Given how important setting values and principles is to decision making we asked folks we admire to tell us about the values or principles that matter most to them.

Amy Huang | Multi-Cultural Wedding Photographer

For me, one of the most important principles – community over competition. Especially being in the wedding industry, think about how much more can we do if we work together – WITH each other instead of against? Especially amongst the photographer, we need a tighter community. I want to be able to see a community of photographers that brings value to each other. We need to create an industry standard that, in turns, rises the worth of our work – instead of causing clients to devalue us by accepting prices that lowers the standard and overall worth of our work. Read more>>

Kyza Williamson | Owner of Kyza Mychelle / Celebrity Master Colorist

My most valuable principle is Integrity. In the age of social networking it can be such a temptation to gain whatever your lacking in your business. I decided early in my career I have the most peace when I hold my professional self as high regard as my personal self. Read more>>

Antonio Velaz | Television Actor

Authenticity and Transparency are important principles that matter to me. In an age of social media, filters, photoshop, and more, people can ‘create’ an online life which is not reality. It is important to grow as a person because you never know what the result of personal growth will be. If you don’t allow yourself to grow, you won’t go anywhere. If you do not allow yourself happiness, it will be much harder to accomplish your goals. Several life events had to teach me that these two principles had to apply to me first before I gave it away. Read more>>

Milky Tran | Writer/Director

Honest self-expression. I feel that the drive to be an artist and make art comes from the need to share something personally. I feel that young artists can be misguided in the pursuit to be a filmmaker. It took me awhile to understand why I make art – as a college student, it was sometimes a mix of being impressive, making something cool, creating a strong portfolio to be competitive in the professional world. Now as a working artist, my focus is to see what art can do for me. And how it can heal me, allow me to express myself and use it as a tool to connect with more people. Read more>>

Andrew L. Hicks | Author, Songwriter, & Entrepreneur

My bottom-line guiding principle is ahimsa, otherwise known as non-violence. Non-violence as a guiding principle applies to much more than its obvious implications pertaining to physical violence. Emotional violence is caused by unskillful words or even passive aggressiveness. Many industries and traditions in our world, cause violence to the environment, family systems, individual autonomy, and collective harmony. Read more>>