We’ve always believed that forming a strategy is impossible until your clear on what your values and principles are. Without values and principles to guide you, making decisions can seem impossibly difficult. Given how important setting values and principles is to decision making we asked folks we admire to tell us about the values or principles that matter most to them.

Chris Courtney Martin | Multidisciplinary Artist (Writer/Musician/Producer)

Integrity is something that I cannot compromise on. Nothing matters to me more than being who I say that I am. It’s the biggest obstacle that I’ve faced– to remain unwilling to change up my principles based on an opportunity. Coming from a Hollywood track, that’s the entire strategy. I thought my integrity would be my superpower. That would be the reason people sought to get behind me. Read more>>

Sam Herrera | self taught artist & DJ

The value that matters most to me is stay original, which can mean multiple things. I believe if you always aim to stay true to yourself, listen to your inner voice/intuition & do what is right; you will always end up in a better position than before. Read more>>

Daphney Poyser | Certified Matchmaker, Date and Relationship Coach

The value and principle that matters most to me is fairness and that is why I work with a diverse group of clients, people and organizations. Read more>>

Charnelle Asante | Spoiler Talk Founder

A value that matters most to me is fostering a sense of community. I believe in providing a space where individuals can come together, connect, and engage in meaningful discussions about their current reads or favorite shows. Creating a vibrant community within Spoiler Talk allows users to feel a sense of belonging and enriches their overall experience. Read more>>

Emma Eunoia | Photographer, environmentalist and ocean advocate

As an artist and a creative, my values and priorities possess a strong roll within my career, community and self. Of course the simple answer to why I do what I do is to bring joy and light into a place where it can at times be hard to find. But it’s through art I hope my audience gains the ability to observe themselves and their surroundings better in the things that are not us; Read more>>

Rocco Somazzi | Jazz Festival Director

Integrity, honesty and trust. These three values are routinely set aside in a capitalistic environment where making money is the absolute goal and the only measure of success. In a non=profit environment we can focus more on these basic values and ensure that our activities benefit everybody involved equally. Read more>>