We’ve always believed that forming a strategy is impossible until your clear on what your values and principles are. Without values and principles to guide you, making decisions can seem impossibly difficult. Given how important setting values and principles is to decision making we asked folks we admire to tell us about the values or principles that matter most to them.

Gia Gambaro Blount | Parenting Coach

My primary focus is to empower parents to become their child’s optimal parent by fostering meaningful connections and providing evidence-based guidance. I emphasize the importance of authenticity, connection, and understanding to help tailor each session to find strategies that work for each member of the family.  Read more>>

T Lake | Renaissance adventurer

Be bold. Of course, being bold comes with a lot of risks, specifically failure, but success comes with it too. Few things are as exhilarating as success on the heels of a bold move. At the risk of being trite, remember that the turtle gets nowhere without sticking its neck out.  Read more>>

Sasha Emoniee | Earth Artist & Herbalist

At the root of my offerings is the value of reciprocity and bridging a connection between nature and community. It guides the way that I work, live, and create because I am interested in being part of a world that values generous exchanges that support, protect, and celebrate the land and the people who inhabit it. Read more>>

Reed Rush | Founder and CEO, 8th Wonder Tea

As a naturally creative and right-brained individual, navigating the transition into a business-oriented environment demanded a deliberate shift toward a more pragmatic and analytical mindset. This kind of thinking did not come naturally to me. Read more>>

Kelly Jean Ross | Floral designer

I think being true to oneself is so important. Being honest about what inspires you, trusting your instincts, listening to your gut. Honing and refining your artistic voice is vital. There’s so much noise out in the world, but when you can just focus on you and create art from a true and pure place, it shows. And it’s magical. Read more>>

Yvonne Elmasri | Apparel Company Owner

Honesty and integrity matter most to me. Honesty and integrity are the cornerstones of a virtuous character, serving as guiding principles in both personal and professional realms. Honesty entails the sincere expression of truth, devoid of deceit or manipulation, fostering trust and credibility in relationships. Read more>>

Noah Barker | Musician & Art Fabricator

Flexibility and problem solving. Anything can change at any given moment. Learning to work with the changes and make them something you can benefit from is the most valuable thing. Read more>>

Dr Diane Hudock-Pleeter | Doctor of Spiritual Science, Spiritual Counselor and Expert Biofield Healer

This is a great question. For me, it’s not so easy to reduce it down to one principle as it can depend on the circumstance, situation, or experience. But, if I have to pick one principle or value, I would say having empathy is at the top of my list. Read more>>

Eden Denton | Mother, artist, nonprofit activist

Honesty. If people were more honest every day the world would be a less painful place to be in my opinion. Read more>>