We’ve always believed that forming a strategy is impossible until your clear on what your values and principles are. Without values and principles to guide you, making decisions can seem impossibly difficult. Given how important setting values and principles is to decision making we asked folks we admire to tell us about the values or principles that matter most to them.

Chris Wawrinofsky | Artist and Educator

I began my artistic journey with a sense of urgency, initially drawn to the immediacy of mark-making on sheets of carnival cover paper. After years of paying dues spraying my chosen word in freight yards, I attempted to incorporate such a frenetic approach into my studio practice. I soon found that acts of “vandalism” are not analogous to paying rent in a sanctioned space, everything felt forced. Recognizing the limitations of two-dimensional surfaces, I turned to sculpture, exploring mass, gravity, and form. Read more>>

Billy Lamont | NY based American Poet, Recording Artist, Multi Media Performance Poet

I value having integrity the most. I do my best to keep in my mindfulness to honor all my principles. At the core of
my poetry is the desire to help give everyday people hope. Also to be a voice for those without a voice, and for the We The People of NY, America, and the world. This integrity combined with my mind soul growth in performance poetry towards combining my storytelling, with synchronized music and film, and innovation, informs my sacred pop
art creations in this moment. Read more>>

Jordan Slaffey | Dancer & Singer

The principle that most matters the most to me is doing what is actually real and what the truth is. Always sticking to what I know and staying in my own lane. Always having an open mind so that when I create it can be as fresh as possible. Being true to who I am and basing my work on my own experiences. Read more>>

Alaa Eddin Afifeh | Senior Animator/Animation supervisor

The value that matters most to me is commitment, both in life and as an animator. In animation, commitment means to me staying dedicated to the craft, pushing through the tedious and detailed work to bring a character or scene to life. Just like in relationships, it’s about giving consistent effort, whether it’s refining a walk cycle or perfecting body mechanics or acting..etc. Commitment ensures that the vision stays true, and the final result reflects the passion and care put into every frame. It’s what drives me to keep improving, and it’s the foundation of everything I do, both personally and professionally. Read more>>