We love rebels and people who challenge the status quo, conventional wisdom and mainstream narratives and so we asked some really bright folks to tell us about one piece of conventional advice they disagree with.

Sol Broady | Founder and CEO of Leilo

One conventional wisdom I find rather antique is the admonishment to “go deep, not wide”. In beverage, the saying is employed to emphasize loyalty to locality in the early phases — that is, start in your “backyard” and focus on dominating that market. Prove concept in the bodega, and the coffee shop down the block, and the local Whole Foods. Plug in with the neighborhood office caterer, partner with the closest independent distributor, and, only after your product has gone sufficiently “deep” in your town/city and your brand has stolen the hearts of the immediate population, proceed to the next closest market and repeat from the beginning. Read more>>

Jamie Roberts | Psychotherapist

“Fake it till you make it.” I understand the sentiment behind the statement that is “believe you can and you will,” which is true. Although, to really create something that people can connect too and seek it has to be authentic. When you stay true to who you are what you produce its is hard for anyone to dissuade you. I feel we get misguided or confused on our path is we put on a mask of someone or something we are not just to fit in or make it. One thing I feel this pandemic has given us is the opportunity to take the mask off and connect back to what really matters in our own lives and in our relationships. Real people creating and connecting. Read more>>

Emma Kragen | Producer/Cinematographer/Owner of Zemma Productions

“Jack of all trades, master of none.” The creative multi-hyphenate is alive and well! I’ve always had a diverse array of interests from early on in my life, and I think this is an enriching way to build a film career. Why not understand multiple facets of the film industry from different perspectives? This gives truer meaning to the concept of walking a mile in someone else’s shoes. A good leader is created from someone who knows what it’s like to be led. Read more>>

Jordan Knight | Photographer

“Good things come to those who wait” I used to use this saying on particular things, but I think if you want something especially in business you have to go get it. Work your hardest and if you get knocked down you don’t wait around, you keep going until you’ve achieved what you wanted and more. Read more>>