We asked experts from a broad range of industries to open up to us about things they know about their industry but that we probably don’t and we’ve shared some of those responses below.

Ivan Huang

One thing outsiders probably don’t realize about this industry — especially weddings and creative production — is just how much “emotional labor” is involved.

Yes, there’s a lot of logistics, scheduling, and coordination, but behind all that is a constant effort to read the room, soothe nerves, resolve last-minute changes without causing stress, and ensure every person feels seen, heard, and supported — from the bride and groom to the florist who’s running late. Read More>> 

Kristin Beizerman

One of the biggest misconceptions about the health and fitness industry is the idea that success comes from simply eating less and working out more. I used to believe that too. I pushed myself with intense workouts and tried to eat as little as possible, thinking that was the only way to lose weight. But all it really did was leave me frustrated. It didn’t feel sustainable AND it also didn’t work. In fact, it did the opposite. It messed with my metabolism and mindset and left me feeling stuck without a solution. Read More>>  

Moody J.

Blowing out a candle isn’t inherently wrong, but it’s not the best method if you want to preserve both the candle and the experience

Why Blowing It Out Isn’t Ideal:
Smoke & Soot: Blowing can cause smoke and leave a burnt smell in the air. Read More>>

Costin Tuculescu

Supporting older adults is far more complex than most people realize. While it may seem like the end user is the older adult, the real decision-makers and influencers are part of a much broader ecosystem. You’re not just serving the senior—you’re serving their adult children who often act as caregivers, making decisions on their behalf. Then there are their healthcare providers, insurance plans and payers who are focused on clinical outcomes and cost reduction. Read More>>

Carolina Yasukawa

Bridal hair and makeup artistry is the most memorable part of your day. Yet the one thing in the budget that gets cut.

Bad hair and makeup can ruin your pictures and your day. Invest in your look that will last forever Read More>>

Bianca Ramirez

One thing about the industry that outsiders are probably unaware of is the amount of industry people who are in the business for all the wrong reasons , over the past years of being exposed to an industry that only one can dream of when becoming an influencer looking from an out side prospective in not a lot of people see the down side of how people behind the scene will do anything to be around you , just to get above you and use you . Read More>> 

Laura Beavin-Yates

I work in scalable neuroscience measurement—pairing 20 years of research with everyday wearables to measure real-time emotional response and connection to experiences. This applies to both businesses and individuals.

A key insight from neuroscience that many are probably unaware of is that we lack direct access to our brain’s real-time processing of our experiences. Just as we can’t feel our liver digesting lunch, we aren’t consciously aware of how our brain is emotionally impacted by an experience as it unfolds. Read More>>