We had the good fortune of connecting with Tranee Nicole and we’ve shared our conversation below.

Hi Tranee, we’d love to hear about how you approach risk and risk-taking

Everyday, we are all taking calculated risks, both consciously and subconsciously. The challenge for a conscious person is how to live in the present while preparing for tomorrow. As for me, I try to find balance between the two modes. I was telling someone my personal story and how I metaphorically “jumped with a parachute.” In the present, I want to focus on improving my health, and for the future, I want to create a business that supports healing for hundreds across various communities. Deciding to attend school while building a business is very challenging and risky but also somewhat stable. I have a semi-set schedule, I have the support of my community, and access to so many resources to enrich my education and business. The risks I consider are standard for any business: liability, business debt, customer service, overstock and more. I am taking it one day at a time and focusing on what is enjoyable about this journey.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?

Ifemi Wellness is simply an online retail store where Traditional Medicine Meets Modern Needs. I am in awe of the wisdom of our global ancestors and how so many practices and herbal formulas are clinically relevant today. I am earning my master’s to formally understand the mechanisms of different phytoconstituents and of various therapeutic modalities so I am equipped to provide the best care. What sets me apart from others is my personal flair that I bring to the business. There is a Chinese proverb that says, “No man is a good doctor who has never been sick himself.” When you have suffered and healed, you have empathy, compassion and wisdom that can really be valuable to someone.

When I look back, I am most proud of my consistency and dedication. I’ve been keeping at it for at least a year and am gaining new customers each day. I am taking feedback I’ve received and improving how I share information and promote products. I have learned that you should always promote what you genuinely love, and I notice I get the most resonance when I pour my heart into whatever I am doing for the business. Sometimes I spend at least 3 or 4 hours trying to perfect an Instagram post, or spend months developing and testing a new product.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
As cliche as it sounds, I love the beach and never get tired of it. I would take my visiting friend and I to a beach cafe and enjoy brunch on the water. Malibu, the Palisades, and even Venice are favorites. Hermosa is a great beach, so is Redondo and Manhattan. I’d like to drive out further on the coast and visit more beaches. This may sound boring, but I just want to eat healthy food, hear the waves, and absorb the negative ions from nature.

Who else deserves some credit and recognition?
I would love to give a shout out to Inclusively Well, a 501c3 nonprofit organization that is committed to providing opportunity and access to acupuncture and high-quality holistic healthcare, with a focus on serving BIPOC, people with disabilities, immigrants, and the LGBTQIA+ community. They were one of the first groups to support my health and business endeavors, and they welcomed me to sell some of my products at one of their pop-up events. Visit https://www.inclusivelywell.org/ to learn more and to make a tax-deductible donation!

Website: www.ifemiwellness.com

Instagram: @ifemiwellness

Facebook: https://www.facebook.com/IFEMIWELLNESS

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