Meet Rafael Quiroz | entrepreneur, motivational speaker, and financial literacy coach.

We had the good fortune of connecting with Rafael Quiroz and we’ve shared our conversation below.

Hi Rafael, we’d love to hear more about how you thought about starting your own business?
So while I was incarcerated I would hear people talk about wanting to be truck drivers when they got out pf prison and then I heard how drivers were always on the road away from their family. So I wanted to know how I could help out there and I discovered the role of a freight broker. I then decided that if I were to ever be released I would want to start a freight brokerage company especially when I realized how important the supply chain was to the economy, the country and every day people. Then when I was finally released, I had the opportunity to fulfill that goal by starting my company Assured Logistics!

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
My business is centered around freight brokerage and the transportation industry. What sets us apart from others is our unwavering commitment to reliability, customer satisfaction, and innovative solutions. We leverage technology to optimize our operations, ensuring that our clients receive efficient and cost-effective services. Additionally, our personalized approach means we build strong, long-lasting relationships with our clients, understanding their unique needs and delivering tailored solutions.

One of the things I am most proud of is the rapid growth we achieved within the first year of operation. Despite starting from scratch, we managed to generate nearly $2 million in sales, establish multiple transportation companies, and create employment opportunities for over 40 people. This growth is a testament to the hard work, dedication, and resilience of our team.

The journey to where we are today was far from easy. When I was released from prison in 2021, I faced numerous challenges, including finding my first customer, building a network, and establishing credibility in the industry. I had to balance a 9 to 5 job while working on my business, and there were times when progress seemed almost impossible.

However, I overcame these challenges through perseverance, hard work, and a relentless focus on my goals. Improving my credit score, securing my first customer, and continuously learning and adapting were key steps in this journey. I also relied heavily on the support of my mentors, colleagues, and loved ones who provided guidance and encouragement.

The lessons I’ve learned along the way include the importance of resilience, the value of building strong relationships, and the need for continuous learning and adaptation. Success doesn’t come overnight, but with determination and a clear vision, it is achievable.

What I want the world to know about me and my brand is that we are driven by a mission to create value in our community through entrepreneurship. My story is one of transformation and redemption, and I aim to inspire others who may be facing similar struggles. Our brand stands for integrity, excellence, and a commitment to making a positive impact in the lives of our clients and employees.

Thank you for giving me the opportunity to share my story. I hope it can serve as a beacon of hope and motivation for others striving to overcome their own challenges.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Day 1: Welcome to Riverside
Morning: Start with a hearty breakfast at Norms. Their fresh pastries and breakfast specials are a great way to kick off the trip.
Afternoon: Visit the Mission Inn Museum to learn about the history of this iconic landmark and take a tour of the stunning Mission Inn Hotel & Spa.
Evening: Enjoy a dinner at The Food Lab, known for its food options and nice atmosphere.

Day 2: Outdoor Adventures
Morning: Head to Mount Rubidoux Park for a morning hike. The trails are scenic, and the view from the top is breathtaking.
Afternoon: Grab lunch at Cheba Hut, a quirky spot with fantastic subs.
Evening: Explore Fairmount Park and take a paddleboat ride on the lake. End the day with a picnic dinner in the park.

Day 3: Arts and Culture
Morning: Have breakfast at Habanero before heading to the Riverside Art Museum to explore its diverse collection of contemporary and traditional art.
Afternoon: Visit the California Citrus State Historic Park to learn about Riverside’s citrus industry heritage and enjoy a guided tour.
Evening: Explore Downtown Riverside

Day 4: Day Trip to Wine Country
Morning: Drive to Temecula Valley Wine Country (about an hour away). Start with a wine tasting at Wilson Creek Winery.
Afternoon: Enjoy lunch at Ponte Vineyard Inn and continue with more wine tastings at South Coast Winery.
Evening: Head back to Riverside for a casual dinner at Heroes Restaurant & Brewery.

Day 5: Shopping and Entertainment
Morning: Breakfast at Molinos Coffee to fuel up before a shopping spree at The Galleria at Tyler.
Afternoon: Explore Riverside Plaza for more shopping and catch a matinee movie at the Regal Riverside Plaza.
Evening: Dinner at Market Broiler for some fresh seafood, followed by drinks and live music at Lake Alice Trading Co. Saloon & Eatery.

Day 6: History and Heritage
Morning: Have breakfast at Grill at Mission Inn before visiting the Riverside Metropolitan Museum and Heritage House to dive into local history.
Afternoon: Visit UC Riverside Botanic Gardens for a peaceful afternoon stroll among beautiful plant collections.

Day 7: Relaxation and Farewell
Morning: Start the day with a leisurely breakfast at Crème de la Crème Bakery & Bistro.
Afternoon: Spend a relaxing day at Glen Ivy Hot Springs (a short drive away) to unwind in their natural mineral baths and enjoy spa treatments.
Evening: Return to Riverside for a farewell dinner at Duane’s Prime Steaks and Seafood at the Mission Inn, celebrating the end of an amazing week with a fine dining experience.

Throughout the week, you’ll experience the best of Riverside’s food, culture, history, and natural beauty. It’s a mix of relaxing and adventurous activities that showcase what makes this city so special.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
First and foremost, I want to give all the glory to God. Without His guidance, strength, and grace, none of this would have been possible.

Then, I want to dedicate my shoutout to my wife. Her unwavering support and belief in me, especially during the tough times, have been a cornerstone of my success.

Additionally, I owe a great deal of gratitude to the mentors and colleagues in the freight brokerage and transportation industry who provided guidance and shared their knowledge. Their mentorship was invaluable as I navigated the challenges of starting and growing my business.

I also want to acknowledge several books that have profoundly influenced my journey, including The Bible, which has been my spiritual anchor, “The 7 Habits of Highly Effective People” by Stephen Covey, “Success Principles” by Jack Canfield, and the teachings of Jim Rohn. These resources have provided me with wisdom, strategies, and motivation to pursue my goals with purpose and resilience.

Furthermore, I owe a great deal of gratitude to several individuals and organizations who have supported and inspired me along the way. Major Bunton, Sithy Bin, Ten Toes In, Friends Outside, Osbert, Defy Ventures, Harvest Fellowship, IWATC, Dream Live Hope, Levi S., Erik Andersson, and Kevin Waters – your mentorship, encouragement, and belief in my potential have been invaluable. Your support has played a crucial role in my personal and professional growth.

Thank you to everyone who has been a part of my journey. Your impact on my life is immeasurable, and I am deeply grateful for each of you.

Website: https://www.assuredlogistics.net/

Instagram: https://www.instagram.com/simplemoneytipswithralph/

Linkedin: https://www.linkedin.com/in/rafaelquiroz10/

Facebook: https://www.facebook.com/profile.php?id=100063648544151