We asked experts from a broad range of industries to open up to us about things they know about their industry but that we probably don’t and we’ve shared some of those responses below.

Erin Norris | Web Designer + Marketing Expert

Consumers these days are different, businesses are constantly being compared. Information and impressions matter, if your website isn’t consistently bringing in leads, something is off. Growing your business with ads and referrals is great, but you’re likely leaving money on the table if you’re not getting leads from organic searches. Read more>>

Michelle Nouraei | Owner & Instructor

One thing about the fitness industry, especially when it comes to prenatal and postnatal programs like Fit4Mom, that outsiders might not be aware of is how deeply it’s rooted in community and emotional support, not just physical fitness. It’s not just about workouts; it’s about creating a safe space where moms can connect, share their experiences, and build lasting friendships while also taking care of their health. It’s about the whole journey of motherhood, and that’s something truly special. Read more>>

Roxy Blazey Summers | Story Artist and College Arts TA

See, being unaware is kind of a two-way street. I only really understood the depth of misconception again over earlier this year when being involved with instructing students on the particular cusp of turning their interest into their hobby and potential career. This was jarring as I had long buried that young starry-eyed version of me out of embarrassment and I live in my own little social media bubble where I have my curated list of industry heroes and people of interest, friends as constant sources of news in the state of affairs and just personal experience that gives you a sobering insight- it’s a job, with complicated people. Read more>>

Cindy Lee | Hypnotherapist & NLP Trainer

Hypnotherapy, a practice I complement with Neuro-Linguistic Programming (NLP) and sound healing, offers unique benefits for influencing behavior and improving outcomes. These tools can be harnessed for personal enhancement and empowerment, providing a distinct advantage in the journey of self-improvement. Read more>>

Lexi Xu | Multimedia Designer & Content Creator

It’s definitely the functionality of graphic design. I often get asked, “What’s the point of graphic design?” from non-creatives. They understand that architectural design creates buildings to live in and fashion design produces clothes to wear, but they aren’t sure what graphic design accomplishes. It might seem that we can live well without it. Read more>>

Mike Wagner

Don’t believe everything you see on TV! Some of these reality TV shows have definitely glamorized the lifestyles of LA real estate professionals for better and worse. Although there is a lot of money to be made, it does not come as easy as some of these shows make it out to be. Keep in mind, it takes a long time to build a legitimate real estate business and there’s no overnight success in this industry. Read more>>

Xinyi (Sunny) Lyu

One thing outsiders might not realize about the cross-border social eCommerce industry is the concept of ‘platform dialect.’ It’s not just about speaking different languages; it’s about mastering the unique ‘language’ of each social media platform. Read more>>

Claire de Lune

It’s funny because I work in both music and sports– and I think there are a lot of misconceptions about both. I think people think of music as this very supportive community of artists and while that can be true, I’ve found it to also contain a lot of very ambitious people who are quite competitive and cutthroat. Whereas with basketball, I think people maybe think of those things when they think of the NBA world, and while it definitely exists, I’ve found it to be a very supportive and welcoming community, a lot moreso than I think people imagine. Read more>>