“If you stand for nothing, you fall for everything”

We asked the community to tell us about the values and principles that guide their lives and businesses.

Monique Sourinho | Food and Lifestyle Photographer, Commercial Food Stylist, Occasional Recipe Developer

I value loving what I do for a living. Though it might not always make sense to others, I strive to craft a lifestyle that is personally fulfilling, and hope to share that joy through my creative endeavors. Read more>>

Jamie Haller | Jamie Haller, Creative Director / Designer / Founder / CEO

One of the values that has been a guiding force in this journey of designing my shoe collection and now the RTW & denim collection has been to follow designs that I authentically want to own and truly wear. I have worked in fashion for a long time and there is a difference between designing anything for a customer and designing fully for yourself. There is no customer in my brand, there is only me, I come first, and I’ve really focused on making myself happy. The only question that resonates with making decisions on how to proceed when challenges come up is what makes me happy and brings me joy, and leaves me feeling peaceful and satisfied. Read more>>

Barbara Horvat | actress, content creator

Authenticity. I think life is significantly more fun when you’re authentic. When you show up in the world as 100% you, no matter what people say. I used to hinder lots of parts of me out of fear of judgement. As soon as I let that go, my mindset is just so much healthier and I have achieved inner peace I didn’t know was possible. So definitely being yourself is what makes life so much fun! Read more>>

Elizabeth Parker | Photographer: Married to a Nikon…having a wicked affair with photoshop

Authenticity is the value that matters most to me. It’s the foundation upon which I build my work and relationships, guiding every decision I make. To me, authenticity means being true to oneself, embracing originality, and committing to genuine expression. It’s about showing up honestly, without pretense, and creating work that reflects real stories, emotions, and perspectives. Being authentically creative is at the heart of this—it’s about pushing boundaries, exploring new ideas, and crafting something unique that truly represents the essence of a project or a story. Read more>>