We had the good fortune of connecting with Abby Borden and we’ve shared our conversation below.
Hi Abby, can you share the most important lesson you’ve learned over the course of your career?
The most important lesson I’ve learned in my tenure as a freelance producer is that it’s all about relationships. You want to work with people that you look forward to seeing, and spending long hours with. You want to know that you can turn to them, or they can come to you, if stuck, need an idea, or just to get out of your head! Even now, with social distancing – I’m so grateful that I have the relationship with my clients and vendors that we just want to pick up the phone – “How are you doing?” “What do you need?” “How can we support each other?”
Let’s talk shop? Tell us more about your career, what can you share with our community?
I love being an Event Producer – bringing talent together to create one spectacular occasion. What sets me apart, is that I specialize in the best part – the FOOD! I have always prided myself on supporting great artists – the creative minds who have great vision, and talent. Chefs are artists, with foods and flavors as their materials. Coordinating a kitchen install, or managing the staff is not what they necessarily want to focus on, so leave it to me! Artists excel when they have an environment to do what they do best – create, play and inspire.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
The Hollywood Bowl is a must-do in Los Angeles. We’d stop by a great cheese & wine shop – maybe Kustaa on the Westside to pick up the ‘essentials’ for a picnic basket – perfect for an evening under the stars with the LA Philharmonic’s rendition of Fantasia, or tribute to John Williams!
Also, I love the LA Fruit Carts – they’re unique only to LA, and whether we are by the beach or downtown, I always insist out of town guests try it. Mango, Coconut, Watermelon and you’ve got to have the tajin!
If they’re visiting over a weekend – Sunday morning will be spent at the Farmer’s Market – Studio City’s is my go-to.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Shoutout to Kustaa on Washington Boulevard! They’ve managed to stay open through the last few months, taking care of their community with fantastic selections of wine, cheese and smiles! #shoplocal #openforgood #supportsmallbusiness #womanowned !!
Headshot & “For the Gram” = credit to Monica Linda, Girlsquad Inc Two Grammy Celebration Photos (Moroccan theme) = credit to Sean Twomey, 2mestudios the other two photos, credit to Saint John’s Health Center Foundation