We had the good fortune of connecting with Amit Tishler and we’ve shared our conversation below.
Hi Amit, how does tech affect you and your business? How does it help? How can it hold you or others in your industry back?
Since my business and skills stand in the intersection between technology and entertainment, technology plays a huge part in my daily operations, If we focus on entertainment as the vertical of choice, the industry is heavily reliant on cutting edge technological solutions from every possible angle (research & development, production, marketing). There are a great number of tech solutions that serve all the industry’s needs, so that’s certainly not an issue. At the same time, we hear about a lot of stories that highlight questionable choices and practices in the entertainment industry in relation to technology. May of problems caused by these choices could have been avoided by using the right tech solution. Or using the existing tech solutions right. The real problem is a general lack of tech literacy in different branches of the industry. So if anything, people working in the entertainment industry should be honest about what they know and what they don’t know. To maximize results they should rely more on technology experts with practical experience when making tech based choices and not on non-technical people who chase buzzwords and hot trends.
What should our readers know about your business?
My professional life has been a wild ride so far, that’s for sure. I started off as a traditional animator in my hometown of Tel Aviv Israel and after 2 years I moved to the states and built up the rest of my career in LA. This journey forced me to be flexible and adaptive, and I ended up working on a variety of different products, each extending my knowledge and skills. I worked as a professional artist on TV shows, software solutions and video-games for years before going into business and creative development in video-games. On top of all of that, I started writing and got multiple properties optioned by studios and networks in town. I ended up with a pretty unique skill-set. This skill-set was critical with what came next. In the last 3.5 years I’ve been running a startup with 3 partners called PopBase. We developed our own technology and tools, and we are now using it to develop and power a wellness focused, subscription based, interactive educational experience. It’s like a Sesame Street meets Headspace experience for kids. Our tools were built to operate an immersive and highly adaptable experience – but after running a few pilots, we received traction from the general health & wellness sector. I think now, more than ever – it’s easy to see why health literacy is important. Making it fast, accessible and vetted is critical – and we are using our extensive knowledge in interactive entertainment to make the learning experience fun, relevant and responsive. It’s been a crazy journey. Our company was highlighted on the stage of TechCrunch Disrupt, we were part of the brilliant gener8tor accelerator’s The Brandery program’s 9th batch. We launched multiple pilots with extremely talented YouTube creators and tested our tools on thousands of players. So as I said- it’s been a wild ride! As far as my personal creative endeavors go, I still write and pitch original TV properties I co-develop my creative partner Elliot Sperl, who is a ridiculously talented story artist, animator and colleague from my days of working as an animator. Apparently I despise having free time.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
That’s an easy one. I’ve done it multiple times! I’m an immigrant after all, so visits from the homeland are not uncommon. There are a few places I always take 1st timers. Some of them may be corny, but damn it – they’re a must for LA virgins. I found that people always get a kick from the WB Lot’s VIP tour. So I always take first time visitors on it. It’s very well crafted. Living and working in this town makes you jaded about these things, but let’s admit it – this town has some pretty cool things that cannot be found anywhere else. Embrace them! Little Tokyo is a fantastic place to visit, and Downtown LA’s “The Last Bookstore” is a must see for newcomers. Venice Beach and the Santa Monica pier are great to walk through, and both the Getty villa and the Getty center are excellent spots to visit. I’m a resident and I’ve been in those two multiple times since I moved here – they’re worth it! I have a soft spot for Burbank, and all the fantastically unique stores on Magnolia Blvd. There are some fun bars like the pirate themed Burbank Pub, and great restaurants in the North Hollywood / Studio City area like The Fat Dog, Chengdu House and Jumpin’ Java. People who think the valley is boring are missing out big time. I dig this place.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
That’s always a tough one. So many people played an important role in helping me get to where I am today. But I think my parents deserve the most credit, for always supporting my on my endeavors. No matter how high-risk and “out there” they were- I have always had their full support. Life is all about building your “team”, and my parents were the first, and most consistently active loyal members of that team. And I could never take it for granted.
Other: IMDB: https://www.imdb.com/name/nm3954527 Talent manager: Daniel Kendrick, Chatrone Agent: Zana Scott, The Wayne Agency