We had the good fortune of connecting with Ashley Baxter and we’ve shared our conversation below.
Hi Ashley, can you tell us about a book that has had a meaningful impact on you?
Built To Sell by John Warrillow is a great read for anyone building a service based business. The author shares the story of a man who runs an advertising agency. After some years in business, he gets bogged down in the details and struggles to grow his bottom line. Over time, he’s able to turn things around by creating a system to streamline his deliverables and his lead generation. As I read this book, I saw a struggle I’d faced for years when I took my first steps into entrepreneurship. Clients would be so happy with my work that they’d ask me to do more… social media, SEO, copywriting, ads, you name it. But as the scope grew, I found myself getting further and further away from what I really excelled at… building strategic digital marketing strategy. Built To Sell is a short book that you can read in less than one day. It’s a refresher to bring you back to the basics of building a simple yet scaleable business where you’re an owner and not just another employee.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
At Baxter Digital Media Group I help entrepreneurs become better marketers. I do that by building strategic digital marketing plans for small business owners to give them confidence as they grow consistent sales in their business. I also teach digital marketing courses through Modern Marketing School. I’m multi-passionate which means narrowing my focus has always been a struggle. But I’ve learned that there is no reward in offering all things to all people. The most successful business owners focus their time and efforts to a specific area or topic. It has been a hard lesson to learn over the years, yet as I take it to heart and implement it in my business I find more success and flow with what I’m building.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
The perfect day in LA that I’d share with a friend starts with a drive up the PCH and grabbing a few snacks at the Malibu farmers market (open on Sunday’s). From there we’d keep going and drive out to Point Dume for a quick hike before enjoying a picnic lunch on the beach. After that, I’d drive us back into town for a little shopping in Santa Monica at the boutiques on Main Street. We’d end the day with dinner and tapas at Bodega.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My shoutout is to my business coach, Amy Dugan. She sent me the book and helped me get back on track in building a scalable business aligned with my goals. Before I met Amy, most of my “business coaches” were more like pricey cheerleaders. They provided value, but also a lot of fluff. Amy is pure substance. She driven and focused on showing women how to stay focus on things that move their business forward vs shiny objects.