We had the good fortune of connecting with Brian Fort and we’ve shared our conversation below.

Hi Brian, what’s the most important lesson your business/career has taught you?
There has been so much to learn period. There are lessons learned about business and about myself. I have learned about the need to be consistent with my message and behavior, I have to stay focused on the end game. I also found that your ‘end game’ your big goal, your worthy ideal should be unattainable because once you reach your goals there is a tendency to get complacent and, like the crocodile after he eats you get lazy and vulnerable to the traps that are laid out in front you. So make your goal something that you have to work your lifetime to achieve, that way you stay working, you stay motivated and you keep reaching new heights. 

Let’s talk shop? Tell us more about your career, what can you share with our community?
I have to confess that this journey to be the number one T Shirt brand is a huge goal, It definitely is hard. And the hard stuff is not what I thought it would be. The ‘hard stuff’ has to do with me and how I operate in my business, ‘hard stuff’ is training your mind, and creating good habits. ‘Hard stuff’ if taking criticism and growing from it, or ignoring it without losing sight of your goal. The key is cliché, but ‘keep your eye on the prize’ is the easiest way I can say it. When you are looking at the problem and you are focusing on that one issue things around you in your business could fall apart, by keeping the big goal in mind and doing what you have to do should keep problems to a minimum. 

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I grew up without a lot of money, I never really wanted to go out to the fancy places, I entertain at home a lot. I don’t even know a lot of the hot spots to go to. One place I would go is the 888 Cigar Lounge in Fullerton, they are great in there. I need to renew my membership. I like to walk, talk and people watch so Downtown Disney is a favorite of mine. I do enjoy and good concert if it’s intimate like the Observatory in Santa Ana or House of Blues in Anaheim. I would be using my Black in LA resources as well. I spend a lot of time trying to succeed in my goals so my social life has taken a big hit.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
There have been several influences on me and my business, and art decisions. I have kind of like a ‘Board of Directors’. First, I have my wife and family and for them I do all this work, and more. Eric Thomas is a huge influence on me he is number one in his field of public speaking, his life story is a great example of what it takes to be number one in anything. My art teachers at Fullerton College give me a great deal of confidence when I create. I have personal friends that are accomplished artist Michael Broom wrote and illustrated two books, and Kavika has just self-published his own art book, those are goals of mine. My brothers Kareem and Marcus are very accomplished, I look at them as the closest people to me that have a measure of success as documentary film maker, and photographer respectively. I read leadership books by John C. Maxwell, Daymond John, I also consume information about black and African history which reminds me of my greatness.

Website: www.dagoods.co
Instagram: www.instagram.com/dagoods_clothing/
Facebook: www.facebook.com/DaGoodsClothingCo/

Image Credits
Photos by @Mfortphoto