If not giving up was always the right answer life would be so easy. History shows us that sometimes quitters prosper and sometimes they miss out. Knowing when to quit and when to keep going is one of the most difficult questions and so we asked folks we admire to tell us how they think through this question.

Marshea Walton | Business Owner & Influencer

When you’re doing what you love, what you’re passionate about and what you truly believe in giving up is never an option. It’s important to always remember why you started. Your “why” is your mission statement. There will always be people in the world who are better, smarter, have more resources that make you feel like there’s no room for you and what you have to offer, but there’s only 1 you. Use it to your leverage.Read more>>

Erika Guerrero | Candle Maker/ Business Owner

That’s easy! You never give up, this goes for any goal in life. If you’re passionate enough you’ll enjoy the journey that comes with the struggle of having an idea or vision come to life. It’s okay to have slow months or weeks in your business but you learn from that and keep going. There’s always new ways to approach your goals, new ideas, new people, new opportunities. You can rest but giving up isn’t an option.Read more>>

Jane Shi | Character Designer + Illustrator

This is a hard one! There have been so many times where I just want to give up and quit art altogether. Times like these, I love revisiting old art and remembering the joy and passion I felt when I was creating them. It helps to clear my head and refocus. Having a good support group is also SO important. I am so lucky to have an amazing group of friends and an amazing partner that cheer me on. It always helps to have someone else believe in you, especially when you don’t believe in yourself. Read more>>

Annette Cyr | Painter & Filmmaker

I never give up. When I can’t paint with oils, I paint with film. When I can’t film, I paint with words. My work—in all media—shines a light on the quiet courage of women, all the Women in Predicaments who also never give up. Read more>>