We had the good fortune of connecting with Dr. Jen Esquer and we’ve shared our conversation below.
Hi Dr. Jen, what is the most important factor behind your success?
I believe the most important factor has been a level of consistency in showing up day after day, but also, a level of awareness. I began creating educational content nearly 4 years ago. At first, I was unaware of how people would respond to educational content vs entertainment, but based on feedback I was receiving, it was clearly something people wanted from me. So, I began to ask what else they would want to learn. I started to notice trends as to which videos would do best and why. I started to notice what type of education people gravitated toward versus others. Through this consistency and awareness grew trust in my brand and credibility in my education. So, when I decided to launch over a year later, I was received with open arms and an excitement for people to learn more. These factors of consistency and awareness are ones that I continue to come back to. I find that beyond trust, I build connection. And it’s this connection that keeps my brand going.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Most businesses start out with a plan, a vision, a goal in mind. Here is where I am different. I set out to learn and to help people with the information I gathered about the body. In fact, when going into Physical Therapy school, I used to say, “business? Pssh, that’s over my head. I’ll always work for someone.” I grew on social media because I saw that people were gravitating toward something they could learn, understand or be inspired by in their own journey with their body. And the more people were eager to learn, the more information I wanted to provide. It’s why I continued the work I did (and do) on social media and it’s the reason I created programs that could allow people to dive even deeper into their bodies. I am proud to say I followed a path of listening rather than a goal of achieving or doing. My true desire to provide the tools for people to feel empowered and informed about their own bodies drives my business. I have found that monetary results come when I focus on my connection with my passion and the information I can bring people – not when I focus on the result. Through consistency, connection and passion, I’ve been able to grow the business I have today. There is a ton of learning along the way and I must be willing to ask for support as needed. Yet, any challenges are just opportunities to learn, adjust, and focus on who I’m helping and why. I’m just honored to be able to help along the way.
Any great local spots you’d like to shoutout?
Both me and my fiancé absolutely love hosting friends. The best part about where we live is that we don’t have to go far for incredible views, activities and great food! We live right on the Marina in Marina del Rey. We have the ability to rent paddle boards, kayaks and bikes for free. We have a beach just a few feet away that is fairly quiet with minimal amounts of tourists, and the best part is that we have an incredible chef in home – my fiancé! If we decide to venture out, we’d probably be going on hikes through Malibu, adventure into Venice to catch entertainment as we walk along the board walk and go eat at one of our favorite spots called Charcoal.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I am incredibly grateful for the people around me who have supported my journey and allowed this brand to become what it is. First – I have to thank Kenneth Gallarzo (@progressive_calisthenics) for bringing me into this social media world. Without him and the calisthenic community, I wouldn’t have even begun to grow a social media presence. Second – I have to thank Vinh Pham (@vinnierehab) for encouraging me to begin educating through social media. As a new grad, I had a lot of fear around being judged by my peers, but Vinh gave me the confidence and push I needed. When it came time to launch an online program and truly create something with this growing presence, it was hearing and learning from people like Jacquelyn Umof (@actionjacquelyn), Jessie Itzler, and Lori Harder. I read Launch by Jeff Walker and was able to strengthen my connection to my audience and my product in a way I never have before. Above all else, I am grateful for the immense support and people around me that have believed in me throughout the process. I had friends with thousands and millions of followers posting about my very first free challenge. I reached people not only because my audience, but because of the support through the friends around me. I am forever grateful for the community of friends I have cultivated that act from a place of support rather than competition.
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