We had the good fortune of connecting with Elle Litiatco and we’ve shared our conversation below.
Hi Elle, what do you want people to remember about you?
Character, Leadership, and the ability to build a company that you believe in, and you support. When I decided that I wanted to be an Entrepreneur, I remember coming up with the ideas of the next best thing; what do people need right now, what would sell? I would make plans, and share them to see what people thought. Those ideas weren’t anything I was passionate about, but that I thought would be good marketing. I was scared to choose the vision of ELLERALI because upcycling was so new then. It was also very important to me, and I wasn’t sure how it was going to play out.. I would bring up ELLERALI at the end after all my other ideas, and everyone loved the idea of it. They always say when starting a business, to make sure you love it so much bc it’ll take up a lot of your time. ELLERALI is me. It’s a reflection to my values. It’s a clothing brand with a mission to Recreate The Created by upcycling fabric to reduce textile waste. It’s comfortable, functional, and environmentally responsible. When you start a brand, and build a following, you have now become a leader and influencer. When people purchase from ELLERALI, they are supporting the values in the company and in turn, who I strive to be through ELLERALI. Business is also a reflection of character. That I’m not willing to silence my character and values for likes and follows. We aren’t perfect, but I am progressive. And my audience helps me keep accountable of my actions. Not only do I want to be a leader in sustainability in fashion, but also inspire others that they can do, and that there are many ways to do so. And that Entrepreneurship leads you to building something magical, something that you believe in, and something that can be better for everyone, and this world. What do I want my legacy to be? That ELLERALI’s success in being a leader in sustainable fashion reflects my progression into my character, leadership, and shaping ELLERALI to be the company I believe in and want to support.
Let’s talk shop? Tell us more about your career, what can you share with our community?
As an artist/creative, it’s hard to move yourself into business. I believe it’s because we create out of feelings, we don’t thrive off pressure (well, sometimes), but mostly.. we pour our heart and soul into our work, that putting a monetary value into it.. is hard. And there’s that weird middle where you have to sell your items in order to make money, and what’s that balanced value? Building ELLERALI into a business instead of a hobby continues to not be easy, and I don’t think it ever will be. But you bet it’s the most exciting thing for me. To have an audience who supports, and believes in my vision, and is willing to put money into it. Wow. I got here professionally because I wanted too. I believed in my vision, and I went for it. I learned that you either work for someone else’s dream, or you work for yours. I want the world to know that we all have special and unique gifts. I found my purpose through ELLERALI. I gave voice to my passion for the environment and my gift in art and upcycling clothes to spread awareness about our environment while looking good at the same time. I want the world to know that I started as one person that wants to change the world through my gifts. And I can’t wait to see how ELLERALI grows.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Hmmm. I’d plan accordingly to sections of LA. I start early morning hiking in the Santa Anita Canyon to check out some falls. Then we’d have brunch at Ninong’s Cafe, a Filipino Bakery in Northridge. I’d plan a relaxing afternoon at The Huntington Library, with snacks, and a blanket so we can just lay there and enjoy the amazing views. Mama’s Shelter in Hollywood for a stop while you check out the rest of Hollywood Blvd. Beetle House LA is also a cool spot to have a drink and check out the decor. Evening live music at Black Rabbit Rose is a must, along with Hotel Cafe in Hollywood. Dancing and partying in West Hollywood. Beaches all over the West Side. Sunset hike to Griffith Observatory. Break Room 86 for a cool hip spot for dancing and drinks in Korea Town. Eat, eat and yelp everything. And honestly, what makes SoCal so cool, is all the other cities around it. So as much as we love LA, if you are here for week, get a hotel in the OC, get a hotel in the IE, get a hotel on the west side, the east side, and just explore what makes So Cal so different. Full of culture, full of different experiences.
Who else deserves some credit and recognition?
S/O to my family and friends who have listened, and supported this journey in ELLERALI. S/O to all my followers who continue to keep me accountable, ask questions, support my vision, and grow with me. S/O to all the dreamers who are scared to take the risk. Baby, just do it. There’s no better feeling in the world that building something you truly believe in. Use your gift, and sprinkle it everywhere.
Images by: @arleneeasterwood, @morganizephoto, @janxcast Models: Anthony Scarlett, Marissiko Wheaton, Kathleen Romana, Nikhil Ramnaney, Gina Pivaral, Sofia Lim, Alice Yeung, Robyn Lee, Anna Tong