We had the good fortune of connecting with Jenny Drew Garabedian and we’ve shared our conversation below.
Hi Jenny Drew, is there something that you feel is most responsible for your success?
We still have a long way to go, but there have been little moments I feel are important to share, and I hope those can lend some sort of inspiration to anyone reading this. Every successful idea we have had for all the babies has truly been because we trusted a gut instinct. I was in the shower when I came up with the lil’ sweat set, and didn’t even question that we had to do it. Now, it has been our best selling product for babies. Then, 6 months into being a company, a lot of customers asked about us doing matching adult sets. So, we listened, without even questioning it. A month after we started production on the adult sets, the stay at home order for COVID was put into effect. We sold out immediately because everyone wanted to be cozy at home – and matching their lil’ ones was an extra bonus. I think what makes us successful, is that we don’t overthink, we just do ––sometimes that means failing, and that’s okay, because those are still important lessons that lead to continued success. Another thing that I believe really contributes is CARE. We truly care about our customers, what they think, how they experience us, how we hand pack each order. We want every customer to know they are just as valued as the next. We are able to maintain loyal customers and gain new ones, because they see that this isn’t just another big corporation, this is a small company that truly cares and will take the time to ensure you have the absolute best experience with us.
What should our readers know about your business?
What I am really grateful for, is that I am not a “textbook” business owner. I never made a business plan. I don’t really understand the financial side of things, and I never studied business. While all of those things are of course important, and I wish I had all of those skills in my back pocket, I think my naivety was helpful because I didn’t question anything. I did it my way, with my tools, and my creativity. I learned as I went, and I am still learning everyday. What I’m trying to say is, there is no one path to get you to where you want to go. I still launched a business without a lot of the things most people say you have to have or do or understand. What I did study, though, was Communication and Entrepreneurship. I listened to successful entrepreneurs talk about their stories, their failures, their triumphs. I learned how to write better than ever, listen, talk to people, engage and understand why communication is so crucial. Those things have helped me more than ever. I have no expertise in the fashion industry, yet I own a baby clothing company. I have no experience of the in’s and out’s of business, yet I am a Co-founder + CEO. These things to me, set me apart. I choose to look at them as positives rather than negatives because instead of worrying about my expertise, I focus on my learning. I focus on telling a story with the clothes, creating a relationship with who makes them, cultivating a community through my customers and beyond, creating meaningful conversations, helping babies in need. That’s what matters. Of course I have experienced challenges every step of the way. Of course it hasn’t been easy. But when I connect back to our brand values and why we exist, I always come back to my flow. I always realize that there is something bigger that we are trying to create –– it’s more than just clothes. And that is what I want people to understand and to feel when they visit our instagram, website, or read our mom to mom stories.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Ooooh man this is a good question. I recently moved to San Francisco, but LA will always be home. So, I will give you an exact example of what I always used to do with my best friend when she would visit. First, I would pick her up from the airport, then we would go to our favorite vintage store in the valley called Iguana, then we have a late lunch at Casa Vega and get some happy hour margaritas. From there, if we are feeling up for it, we will have a nice lil’ sunset beach moment in Santa Monica or Malibu. Then, cozy at home for a bit and get ready for dinner and dancing. Dinner at Pizzeria Mozza and drinks at “the Friend bar,” in Silverlake. The next few days will include more cozy beach moments, vintage shopping, home cooked meals, and lots of breakfast + coffee dates at Gjusta, Snug Harbor, and Huckleberry plus sandwiches from Bay cities and Larchmont Wine + Cheese. I am quite the homebody, so a good meal and movie at home is more than enough for me, but I will always be a sucker for good vintage clothing, a fun dive bar or 80’s type bar, and cozies at the beach. I think a lot of people think LA is this place where you have to do things all the time and spend money and be social, but I enjoy the finer moments of LA. The perfect weather, being able to spend time with my family, and having the same “spots,” I’ve been going to since I was a little girl.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
As cliché as it sounds, it has been a myriad of people that deserve all the credit. I simply followed through with an idea, but couldn’t have had any of the follow through without longtime friends in my corner, or new friends that met up with me for coffee while I picked their brain about the fashion industry. I think this specific shoutout will go to my parents, though. They are entrepreneurs and creatives themselves and always believed in me going after my dreams. My dad is definitely where I get that “trust your gut instinct,” so strongly. He is so intuitive and visual and has taught me how to really listen to that intuition and vision and follow it. Then there’s my mom, who is my co-founder and full on rock. She guides me when I feel stressed, champions for me constantly, and helps me when I can’t fully get the vision and/or message out myself. They never questioned my “let’s just do this and run with it,” mentality for all the babies, which I truly believe makes all the difference. I feel grateful everyday to have these two to look up to and make proud.