We had the good fortune of connecting with Kayla Perlstein and we’ve shared our conversation below.
Hi Kayla, how do you think about risk?
I believe if you don’t take the risk, you could miss out on something huge. I guess you could say I got to where I am today by taking multiple risks. And I don’t regret any part of my journey. I quit my job in Alabama and moved out to California without a job. I got lucky and landed a job at a talent agency where I worked in the Tour Marketing Department for a year. From there, I went to work for a VIP ticketing company. Within my 5 years of working there, I realized the music industry was not where I wanted to be. I really enjoyed working in marketing and social media, so I decided to start freelancing while I had my full-time job. From there it turned into much more than I would have ever expected. After the first year of freelancing, I created my company Goldenbird Marketing LLC. I took the risk of leaving my full-time job with a guaranteed paycheck to focus on my company. My company is 4 years in and going strong! Last year, I came up with the idea to start a skincare company. I had an obsession with eye gels and face masks and wanted to have a side hustle so I wouldn’t burn out on social media. I asked a friend of mine if she was interested in taking this risk with me. She had just quit her full-time job, we were going to have to put some money into this, and there are TONS of skincare companies…but hey, we aren’t changing the skincare game, just adding our own twist. Long story short, she said yes and we launched our company, Glazed Skin Care, in January. What I have learned from all of this is if you want something, go for it. If you fail, that’s ok too! but you will never know what could have been if you don’t take the chance.
Please tell us more about your business. We’d love to hear what sets you apart from others, what you are most proud of or excited about. How did you get to where you are today business-wise. Was it easy? If not, how did you overcome the challenges? What are the lessons you’ve learned along the way. What do you want the world to know about you or your brand and story?
My dad always told me, never quit your job until you find a new one. I didn’t listen to that advice when I quit my job in Alabama to move across the country to California. To this day, I don’t regret that decision. I landed a job at a talent agency a week after I moved out here working in the Tour Marketing Department. After a year, I left to work for a start-up VIP ticketing company. After working there for 5 years, I realized I didn’t have the passion I thought I did for the music industry. I got a part-time job (along with my full-time job) working at a gym. The owner knew I was into marketing and social media and asked if I would like to run their social media channels. From there I found some freelancing gigs online and realized how much I enjoyed this type of work. I landed my first 5 social media accounts through networking and working at the gym. I basically built my company while working my full-time job. When I realized how much I was growing, I knew I needed to take that leap and go full time with my company. July of 2018 I quit my job to focus full time on Goldenbird Marketing. Was it scary? Sure! But I had to take a chance on myself. Being your own boss is not as easy as it sounds. It takes a lot of time, effort, long nights, lots of hours, etc. At the end of the day, YOU are the one responsible for everything. Goldenbird Marketing hit its 4 year anniversary in April. I couldn’t have done it without my colleague Danielle, my mentors, my business advisor, and my support system of friends and family. As much as I love my new “full-time” job, I also wanted to have a side hustle to keep things interesting and avoid the burnout. I had (and still have) a crazy obsession with eye gels and face masks. I was literally buying multiple brands at the store almost every time I went. One day I thought to myself, why can’t I do this? I met with my business advisor and spoke with him about what my next steps would be. Long story short, I spoke with one of my friends (and now business partner) who I knew was leaving her job and asked her thoughts on this business idea. Lucky for me, she had the same obsession. Alli and I came up with a business name, put together a plan, and launched Glazed Skin Care in January 2020. This was definitely more of a challenge for me because I had never sold products before. I was used to selling a service. We had to research our products, research ingredients, figure out how we wanted our packaging to look, figure out what products we wanted to carry, etc. Also, working with a business partner was new to me. I am always so used to making decisions on my own or bouncing ideas off my colleague and making the final decision. Alli and I agreed to do this 50/50. We run all ideas by each other and keep each other in the loop at all times. We work together as a team. Looking at where I am today, I would have never guessed I would be living in California owning two companies. As a kid I think I grew up wanting to be a doctor or physical therapist. I went to school for event planning because I really wanted to become a wedding planner. Then I ended up in the music industry for 10 years! To quote my father again, he always tells me, “Everything works out the way that it’s supposed to.” To be honest, I don’t think I would have done anything differently.
Who else deserves some credit and recognition?
I don’t know where I would be today without my mentors Marissa Mills and Lindsay Mauch. Lindsay owns a digital marketing agency and we met when I went to take her social media class at General Assembly. From there, she talked me into joining Social Media Club Los Angeles. This is now my third year on the board. Lindsay and I have worked on multiple clients and projects together. I’ve learned so much from her and she has been a huge support system along the way. Marissa and I met through mutual friends and immediately hit it off. She is such a powerhouse, I don’t know how she does it all! Marissa has been a great support system along the way and always gives me her honest opinion when it comes to life and business. Marissa was one of the people that supported my decision to go full time with my company. I will never forget when she told me that I needed to do this, but if I fail, that’s ok and it’s not the end. The continued support of both of these ladies means the world to me.
Dennis Sosa – Photographer