We had the good fortune of connecting with Krystyl Wright and we’ve shared our conversation below.
Hi Krystyl, we’d love to hear about how you approach risk and risk-taking.
Risk taking may sound like it doesn’t have rules to follow. I feel like we take risk daily to continuously create environmentally/organic safe products and at the same time ensure our messaging is clear. Being a mother and daughter brand we are learning so much about ourselves as women in the world and how we want to impact change. We both have careers in education /mental health and we wanted to use our products to help people heal while making self care inviting. When we set out to develop products we set goals for each product and use the profits to launch the next thing and in hindsight we should use the profits to scale a higher performing product. We are still learning best practices and we use our own money to scale which is a huge risk and realizing we are 100% in because it is our legacy.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Originated in Compton, CA, LOT XI is a community-conscious urban apothecary. All of our products are curated and crafted by hand. It’s important to us that we maintain quality products which is why we use environmentally safe and organic ingredients. Our ingredients are purchased through fair trade and we don’t store an excess of products in a warehouse. We purchase fresh ingredients from local farmers and pride ourselves in supporting other entrepreneurs. We champion a variety of Compton based causes and donate quarterly. We have learned to use our love for social entrepreneurship to find authentic ways to contribute to move humanity forward. It has been a 5 year process getting to this point of feeling like we are in alignment with our core values. We have always found creative ways to connect our XI essential ways of living through our product, but these past 2 years feels like our gifts and passion are seamlessly expanding. The first lesson is the openness to change the narrative about family businesses and how stressful it can be , 2nd ask for help even if it’s uncomfortable , and be fearless about digging into the numbers/data to help make business decisions. We want the world to know that we create non-toxic products meant to spark meaningful thought towards enhancing self-care practices that undoubtedly change the world.
Any great local spots you’d like to shoutout?
I would first take them to my grandmother’s house in West LA to show them some family photos. We would totally take the streets to Compton. More than likely I would be creating and my best friend would be totally open to that. I always love driving down Crenshaw Blvd, although it has changed we would stop at Hot & Cool Cafe for a turmeric latte and grab some Comfort LA in Inglewood before we get to Compton. There is so much history in Compton, we would absolutely attend Compton Art Walk with all the amazing creatives and artists. There is so much life at Compton Art Walk , art activities, experiences , art activations, and beautiful music with amazing people. We need another coffee re-up so we would hang out at Patria Coffee in Compton. We would go by my mom’s ( Co Owner of LOT XI ) house for a little recap before we head back to the westside and take the 405 because I love seeing the airport on my way home.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I want to give a huge shoutout to our branding consultant/friend Tiffany Hales for her patience as we grow and build LOT XI. Our amazing friend Melaniesa Hunter of HippieChiklifestyle for always showing us love and consistently giving us suggestions and valuable feedback. Original Nations , Come Up LA, Yellow Co guidance group and Unique Market for giving us access , brainstorming, collaboration , and networking opportunities to scale and land amazing publishing opportunities. Overall, our story is built by family sacrificing to improve our visibility and the countless supporters who travel wherever we are to support our tiny shop.
Facebook: LOT XI
Jerome A. Shaw