We had the good fortune of connecting with aaron farley and we’ve shared our conversation below.
Hi aaron, can you walk us through the thought-process of starting your business?
At the time I didn’t think about it as starting my own business. I was shooting a lot of musicians and I started getting jobs that I had to take time off work to shoot and it got to the point where I was shooting enough that I wasn’t able to do both. So I quit my job and just put my head down and started shooting full time. This was around 2005 and there have been a lot of ups and downs since then. I’ve had to learn the business parts along the way. For me personally the business, organization, promotion etc. is the biggest challenge, its the grown up part, having to put your next idea on hold to keep your house in order.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
I’ve been shooting photos mostly of people since the late 90’s and after starting an artist run gallery space with some amazing artists in 2009 I started making my own work. It was within the realm of photography but dealing with subject matter in a more conceptual way, bending and creasing the photos or mounting them on bent metal and turning them into their own objects. From there I traversed into sculpture, video, and installation work and now I work in all mediums to create built objects and often kinetic art spaces for people to engage with. I got to where I am today by always working on new things and going through with the ideas in my head even if they don’t make much sense. The new ideas are mostly failures. I would guess 80% failures. It’s hard not getting mentally stuck there, but there’s always something to learn through the process that pushes me to the next idea, even if its just how not to do something. My biggest challenge has always been focus and finishing tasks. There are so many ideas when you don’t have a boss that I can get easily distracted by the new project that wants to get started.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Los Angeles – The Quietlife store in Highland Park
Homestate for tacos and
The Underground museum
The Fulcrum Press
For the kids:
Bob Baker’s marionettes
The LA River near Frogtown
And definitely a day at the beach
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My wife Michelle definitely. She always pushes me to stay true to my vision. Also “THIS Los Angeles” gallery which I was an owner of from 2009-2013. I met so many great people through the gallery and that was the time when I started doing my own artwork.
Instagram: aaronfarley and aaronfarleyphoto