We had the good fortune of connecting with Aaron Polsky and we’ve shared our conversation below.
Hi Aaron, do you have a favorite quote or affirmation?
“Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life. Because almost everything — all external expectations, all pride, all fear of embarrassment or failure — these things just fall away in the face of death, leaving only what is truly important.” – Steve Jobs, 2005
This is a quote that I find myself coming back to once every year or so. There have been points during the trajectory of LiveWire when I experienced self-doubt—raising money, announcing the project to the world, even approaching certain bar owners to pick up our product. Every time I have this doubt (I visualize this as Morpheus trying to jump from one rooftop to another), I think back to this quote. We’re all gonna die and we all gotta do our best to put bread on the table, so we need to stop worrying about what other people think and start doing what we know is.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
LiveWire is a platform for world-class bartenders to scale their cocktail creations and reach more people. I worked on the idea for 8 years before launching it, so it definitely wasn’t easy! I learned the importance of believing in yourself, transitioning into a leadership mindset from an employee mindset, and trying to be patient and persistent in everything we do, keeping an eye on the long-term goals. Our goal is to change the way that bartenders are compensated, and to bring a long-term revenue generation model to the industry, the same way one exists for music, movies, and books.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Sunday: Hollywood Farmers Market, Dirty Day shift at Jumbo’s Clown Room, Honky Tonk at Harvard & Stone, Dinner at Ruen Pair Monday: Hike in Malibu, lobster rolls and whatever’s on special at Broad St Oyster Co, Walk down Hollywood Blvd, drinks at Spare Room, burgers at In n Out Tues: DTLA, visit Last Bookstore, drinks and swims at Broken Shaker, taco bang-bang-bang at Sonoratown, 1986, and Guisados Weds: run around venice, drink at Old Lightning, dinner at Pasjoli, late night at Bowlero Thurs: Hike in Altadena/San Gabriel Mountains, lunch at Chengdu Taste, drinks at Rainbow Fri: Recover Who else deserves some credit and recognition?
My friend Mayur Subbarao was an advisor figure to me early in my career, and has always made himself and his wealth of knowledge available to me along the years. He was one of the original founders of Mayahuel in NYC and later Bittermens, developing some of their formulas.
Doron Gild Jack Procter