We had the good fortune of connecting with Adam Grossman Producer-Director and we’ve shared our conversation below.

Hi Adam Grossman, what do you attribute your success to?
I always focus on understanding my client’s needs and their aspirations for our working relationship. I’m not selling them a pre-imagined product, I’m creating something with them. There are no “department layers” between me and my clients and I think that directly informs the level of work we are able to achieve.

Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
When we take on a project, there’s a long process of getting to know what the subject is about. We work with companies of various sizes in a broad range of industries. Each story is unique and and the challenge is to bring it to the screen in the most authentic way possible. A NASA engineer has a very different story than a Hollywood superstar… or the head of a dog rescue … or the principal of a charter school. What sets us apart is the attention to detail. The best compliment I get from clients is when they look at the videos we make for them and they say, “Yes, they really got us.”

When I graduated from USC Film School, all I wanted to do was write and direct film and TV. And I did write and direct a couple of small features… but finding my way to this type of storytelling was certainly challenging. One of the best lessons I’ve learned is to keep an open mind when it comes to creating visual stories. In many instances the stories of real people– and getting them to tell these stories in an authentic way– is every bit as challenging and satisfying as creating a fictional film.

We bring a high standard to our work. The teams with whom I have the privilege of working take pride in creating top level content. But we reach for more than just creating polished video projects. If we can be known for one thing, I would want it to be authenticity.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Only a week? We’re going to have to keep moving… LA is as diverse a city as you can get… but here are some of my highlights:

1. Disney Hall
Come on… not only is the LA Phil world class, but the hall itself acts as a contributing instrument. It’s a marvel to look at and the experience of hearing top level music in it is sublime.

2. The Hollywood Bowl
There are other outdoor venues, but this is the one they all want to be like. Get box seats if you can, but be sure to make a whole evening of it. It’s not just about the music, it’s the outside and the food and the experiencing it with everyone around you.

3. Cineramadome
There are movie theaters all over the world, but in Hollywood, the Cineramadome is a level above. Another LA landmark and an experience you won’t forget. And if they’re showing a classic like Apocalypse Now… drop everything and go!

4. Sushi
LA has some of the best sushi in the world outside of Japan. Even our “casual” sushi is amazing. Two of my favorites: K-ZO in Culver City… if you’re lucky enough to get a seat in front of Keizo himself, just tell him what you like and let him do the rest. You’ll never forget it. And So Sushi in Woodland Hills is also amazing… Rio is an incredible chef and a warm host.

5. Museums
LA has some of the best in the world… LACMA, MOCA, and don’t forget The Broad and the The Getty.

6. The Beach
From Marina del Rey to Venice and Santa Monica… to Pacific Palisades and Malibu… if you can’t find a beautiful stretch of beach, you’re doing it wrong.

7. Santa Monica Mountains
Offering hiking, mountain biking, dog walking… some of the most beautiful parts of LA are accessible from numerous parts of the city.

8. Paws For Life Dog Rescue
If you want to witness a unique group of people doing some good in the world, check out Paws For Life in Mission Hills. Their story of recruiting formerly incarcerated prison inmates to help train shelter dogs so they’re more adoptable is incredible. But wait until to you see these dogs…

Who else deserves some credit and recognition?
I’d like to give a big shout out to Art Streiber of Art Streiber Photography. 20+ years ago, when I was working as a writer-director in LA and Art was doing a photography shoot for Vanity Fair, he invited me to come by and do some BTS (behind-the-scenes) video work of his shoot.

The image he was creating was a re-make of the the iconic image of Cary Grant running from the bi-plane in Alfred Hitchcock’s North By Northwest. But Art was doing it with Seth Rogen. And he was shooting it in a fallow field in Oxnard with a real 1942 Steerman bi-plane. So there was a story to tell…

I covered it with a single camera and edited the video with very basic software and sent it off to Vanity Fair. They not only ran it on their website, but they had me do all of their BTS shoots for the next 8 years. And that’s how I started Good Dog Media.

Website: www.good-dog-media.com

Instagram: @GoodDogMedia

Linkedin: Good Dog Media

Facebook: Good Dog Media

Image Credits
All images copyright Good Dog Media

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