We had the good fortune of connecting with Adassa Ramirez and we’ve shared our conversation below.
Hi Adassa, can you talk to us a bit about the social impact of your business?
MicMas ReMiX has helped the community by encouraging self love with celebrating coarse and coily with the motto, “todo pelo es pelo bueno/all hair is good hair”. Our aim is to be a conscientious brand helping to share the message that your hair texture doesn’t determine whether it’s good or bad. In addition, MicMas ReMiX believes in giving back to the community and has been involved with various contributions in Puerto Rico through Operation Backpack; fundraising and supplies for people affected by Hurricane Maria; sending supplies to the Bahamas for Hurricane Dorian relief; providing supplies for people affected by the earthquakes in southern Puerto Rico; among other initiatives.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
As I stated earlier, I wanted MicMas ReMiX to be a conscientious brand in terms of not just helping feel good about their coarse and coily hair but also giving back to the community. This is what I feel separates my brand apart from others. It’s exciting whenever I hear how much customers love how great their hair feels after using MicMas ReMiX products. It’s also makes me feel proud to be able to pay it forward by helping to make a difference. Our main objective is SELF LOVE and after is by helping to uplift Puerto Rico.
This journey has not been easy but I was able to overcome challenges by believing in what I started and trying my best to see it continue to flourish. Some of the challenges have been figuring out how to bring the business itself to the forefront of an already saturated market. Carving a niche transformed the idea of natural hair care and expanded into also expressing natural hair pride through apparel.
One of the lessons that I learned along the way was that I was spreading myself too thin in terms of streamlining my vision. When I first started the business it was only hair products but I wanted to do something more but didn’t know how to tie my ideas together. Resulting in my brand feeling all over the place and the challenge was tying it all in together. Also, being Boricua was something that I wanted to have represented in the brand.
MicMas ReMiX still continues to grow but I am happy where we are at now. My family helps with the business with packaging and postal package drop offs. It is a group effort and I love every moment of it. I want the world to see the love and care poured into each bottle and the positive energy MicMas ReMiX shares by uplifting each other by celebrating coarse and coily hair. In addition, feeling the love of my Boricua culture and hope held for the island with trying to make a difference. All of these things combined makes MicMas ReMiX.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
If my best friend, Ivette, who is also Boricua was visiting me in Puerto Rico I would take her to one of my favorite beaches in Isabela, a live bomba event, dinner at Don Maceta in Añasco, the underground caves in Camuy and many other places. Being that Puerto Rico has been changing drastically in certain towns due to gentrification, I would want my best friend to have the most authentic experience while visiting and make sure to indulge in the beautiful diversity of our culture.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
When MicMas ReMiX was first created, I had no guidance and basically had to maneuver my way through being an entrepreneur by doing a lot of research. There were definitely trials and errors which I am still continuing to navigate through this small business world. However, it has been an amazing empowering journey. Recently, I have been finding a lot of encouragement through Steve Harvey’s motivational videos on YouTube.
Image Credits: April Pabln (All pictures except the one with me wearing a head scarf)