We had the good fortune of connecting with Alessandra Horn and we’ve shared our conversation below.
Hi Alessandra, how do you think about risk?
I often think that the difference between courageous and cowardly people is the risk you take in life. To risk is to open up and venture into life, always with a plan and some goals to accomplish. It’s not that life-threatening thing we think about when we plan to parachute. It’s about our day-to-day choices, it’s about letting go of things and fears in every choice you make for your own story. “What if?” it is the question that we must ask when we wanna take a step forward; and consequently, our actions throughout that. As the future does not exist, each stage is a risk. Therefore, it is up to us to change our mentalities, embrace and take risks at times, so that we can learn if we are on the right path. I’m Brazilian, producer, living in Los Angeles; and I had to take some risks during my career (I’m still taking it!). Every move I make runs the risk of working or not. If it works, I’ll evolve. If not, I’ll keep moving.
Alright, so let’s move onto what keeps you busy professionally?
I am Brazilian, 31, producer, living in Los Angeles. First my background: I have a graduate degree in Visual Poetics and a Certificate in Producing. I ran my own production company in Southern Brazil for 7 years, working with major brands such as Coke, Heineken, and Gerdau. Some of my work was exhibited on platforms and venues such as Netflix Brazil, SXSW, MTV. Since I came to Los Angeles, I’ve led projects for National Geographic, Netflix, Wix, UFC, Amazon Prime, among others. Also, I coordinated the production of the Los Angeles unit for the Brazilian feature film My Mother is a Character 3, the highest grossing film in the history of Brazilian cinema. I am proud of myself for the steps I took to get where I am and I recognize that it is a long way to go! It’s not easy (especially in a different country/culture), but I always try to make this journey as fun as possible (work hard and play hard, they say). People will tell you that you are lucky to be where you are, instead of looking at your story. I’ve decided to make every effort in my career, take some risks, and always be kind and honest with others and the projects. None of this could have ever happened if I wasn’t hungry for evolving further. And I think that a good professional – especially when I’m talking about producers – is a functional and multitasking person. In addition to seeking tacit knowledge, which is the kind of knowledge that is difficult to transfer to another person through note taking or verbalization – that is, you have to live your life! How can you use your hobbies and passion to merge in your career? Well, some examples of mine: – I’ve been traveling around the world, which has helped me to understand different cultures and how to deal with different types of people; – Back in 2012 I walked for 10 days on a spiritual path in Spain (Santiago way), which helped me to respect others’ beliefs; – I meditate every day, for my spiritual and energy at work; – I had the opportunity to have a good education and a lovely family, and I learned the value of being honest and kind; – I crossed the US during the world pandemic, driving a motorhome for 7500 miles, and it helped me to keep being grateful for my life and to sew other perspectives; – I’ve had a mentorship in coaching, which helped me to start from point A to point B, knowing the importance of any plans in my life; – In the past, I ran my own company, and I can recognize what is important for a company, project, team, leader, budgets and deliveries. To be a producer is to be multitasking. It means knowing a little bit of everything and meeting many people. It is connecting facts and signs. It is a difficult profession, but which one is not? Being a producer is giving up the ego, you’ll probably be the one who works the most, and the least one people talk about. But at the same time, you will have the opportunity to meet people and places you have never imagined before.
Any great local spots you’d like to shoutout?
As I like nature, I would probably start with Griffith Park at sunset, the view is scenic and you can see the whole city of Los Angeles from there. Then I would recommend walking along Venice Beach, observing different people and styles, to the Santa Monica pier, listening to musicians and street artists, skateboarders, acrobatics, etc. I’d recommend renting a car and driving up north to Big Sur, passing McWay Falls to see a 80-foot-tall waterfall falling straight into the ocean, and then watching the sunset at Sand Dollar Beach. I really enjoyed the Studios tours in Warner Bros, Paramount, Sony, Universal.. It’s Hollywood! You have to check out how the film industry works.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My shoutout goes to David Reis, who shares with me this beautiful life journey, and encourages me to always give my best. Also, it goes to my family, friends and all the mentors and crew who have contributed in my film career so far.