We had the good fortune of connecting with Alex Malcolm and we’ve shared our conversation below.
Hi Alex, is there something that you feel is most responsible for your success?
The most important factor is authenticity. There is not a single thing in my creative process or professional work that will ever be fabricated or made to fill someone else’s agenda.
It’s important to know who you are, what you want to accomplish, and then never let anything deter you from a set goal. Once you put out energy that is truthful (and 100% YOU) that is the most gratifying success you’ll ever receive.
When I started my food brand (Eats.By.Alex) last year, I went into it with my whole, goofy, personality. I stuck to a schedule and held myself accountable to encourage others to cook at home + get creative during quarantine. My real goal is to showcase how food, cooking, and physical exercise helps stabilize mental health + a balanced lifestyle. I’ve received copious DMs from old friends I lost contact with and fellow community members, who either ask for recipes or want to say they appreciate the content that my brand stands for – and it’s those messages that keep me motivated to grow: both with Eats.By.Alex and personally.
Let’s talk shop? Tell us more about your career, what can you share with our community?
I grew up in NE, Ohio and attended Ohio University for Media Studies. Now I have lived in Los Angeles for 3 years, and work at Warner Music Group within the world of “music synchronization” – which is the process of putting music into TV, Film, Commercials, Video Games, etc. In my spare time – I run a cooking IG page, manage a rock-artist in Nashville, and stay creative through graphic design + photography.
Career-wise, I got lucky. I was hired straight from my internship with WMG, and still work with the same team! On a personal level… 2020 was a very hard year, as I was faced with the sudden end of a long-term relationship. Having to deal with the feeling of rejection and inadequacy made me take this as an opportunity to enhance myself, focus on mental health, and really prove anyone in my life who has doubted me or disrespected me that they were wrong.
I always ignored mental health because of my low maintenance attitude – so I took up some new hobbies. Biking was the first tool I used. I started biking nearly 100 miles a week, just to help clear my mind and explore the city of LA. It also got me in the best physical shape of my life, which was a fun little bonus! The second (most important and successful) decision last year was my devotion to cooking. I always knew how to cook, but towards the end of July I decided to go all-in, launch an Instagram page and start a brand to promote: home cooking, positivity, and a sense of community. Thus, “Eats By Alex” was born! I now have 8,500 followers – which keeps growing every day!
It’s more than food posts, it has become a second family to me. The enjoyment I’ve gotten from creating online connections with strangers all around the globe, who share the same passion, was the highlight of my year. To me, posting food + getting Instagram likes is not the priority. My goal everyday is to promote positivity, self-love, and a general sense of happiness to anyone who has chosen to follow my journey. There is already so much negativity in this world, why add to it.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
One morning would definitely be a beach bike ride from Marina Del Rey to Redondo – along the Marvin Braude Bike Trail. This is roughly 25miles round trip, but in the summer time it is liberating and a ton of fun to complete it. Immediately after I would head to Millcross Coffee (shoutout to Millcross!) in Culver City. They have the best breakfast burrito around, and pair it with their unbelievable cold brew.
My friend who would be visiting (he’s reading this right now, guaranteed) is a music fanatic like me – so we’d definitely go on a record store crawl. Have yet to check out the new Amoeba Records building – but stoked they are back open! Would also check out Going Underground and Supervinyl (big Oasis fans!)
Being a foodie, would call for some great eat + drink. So for a sandwich I’m going to Wild Carvery in Burbank. They just re-opened, and I’m so stoked to see it. For beers, any of the Golden Road Brewery locations – or Idle Hour in North Hollywood (the cool barrel building that has amazing drafts). For a sweet tooth, definitely going with Salt & Straw. I love ice cream, and the salted, malted, cookie dough chip is the best flavor on earth. Who else deserves some credit and recognition?
One of my biggest inspirations in life currently is UK fitness + health guru, Joe Wicks. About 2 years ago, I stumbled across Joe (aka The Body Coach) on Instagram, and it changed everything. While he started as a personal trainer, running bootcamps + HIIT sessions, he has drastically expanded his vision on the world of mental health and children’s physical activity. Joe was responsible for launching “P.E. With Joe” during lockdown, which promoted physical education for kids around the globe – evidently setting a Guinness World Record for “Most viewers for a fitness workout live stream on YouTube”.
In 2020, he launched a podcast series with the BBC (go listen to it ASAP!) where he sat down with people like Gordon Ramsay, to discuss how people who have achieved major success deal with mental stability in their daily life. All 12 episodes have so many parallels to help you humanize celebrities and gather an understanding that: even when you are at your lowest point, you can prosper and come out stronger than before.
In his 10 year success story, Joe has been able to touch many people’s lives – and I’m grateful to be one of them. He’s a great representation of what every entrepreneur and man should strive to be.