We had the good fortune of connecting with Alex Ritchie and we’ve shared our conversation below.
Hi Alex, we’d love to hear about how you approach risk and risk-taking
My whole life has been about taking risks. I came from humble means and had no resources coming into the music and entertainment industries so risks were inevitable for me. I’ll admit, sometimes I’ve bit off more than I can chew, and I’ve been in hot water more than once as a result of taking big risks. Even so, I always made it through somehow.
Though risk has led to some of those scarier situations, it’s definitely brought more positives and big results than it has negatives. I could not be where I am today without having taken all of those risks. Sometimes you have to take big chances — otherwise, you’ll never be able to reach the heights you dream.
Let’s talk shop? Tell us more about your career, what can you share with our community?
I’m an artist, songwriter and producer, and it was definitely not easy to get where I am today.
As a an AAPI / LGBTQ+ woman it was a challenge to be seen in the industry… everyone wanted to change everything in the 2010s, and being myself completely didn’t seem like an option with many gatekeepers. But times change, and we are seeing an openness to diversity in entertainment in the 2020s. I am so excited about this time of new opportunity and new visions; I stuck to my guns, and I have always been out about who I am. Looking back, I did it my way and I’m seeing all of that pay off.
I am so proud of that and what I have been able to achieve under different circumstances: I have been able to work with people like Ziggy Marley, Grammy CEO and super producer Harvey Mason Jr, and so many of my heroes. I have been a brand ambassador for some of my favorite brands, and I continue to make music during these changing times. And there is still so much more ahead.
Perseverance was definitely a key to success — stay the course. It may take longer than you plan, but you WILL get there.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I lived in Echo Park for a few years and I fell in love with the east side and central LA. For those who love ramen, Shin Sen Gumi in Little Tokyo is my favorite spot. I also love to support minority-owned businesses, so if you’re in the Inglewood area you should visit Hilltop Coffee for a delicious bite to eat and some killer coffee. Also, Bloom and Plume Coffee in Echo Park is a Black-owned business that serves my favorite Chagaccino. For some solid grub, Monty’s burgers are amazing — I’m not vegan, but it tastes better than a regular cheeseburger, and my body definitely appreciates the plant based patty. They also have great “milkshakes,” for those who are lactose intolerant or prefer eat non-dairy. I’m also a die-hard Dodgers fan so if you can, catch a game. Mookie Betts and the boys in Blue will not disappoint. Honestly, Los Angeles has so much to offer, from the city skyline to the beautiful beaches — if you’re here, see and do as much as you can.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
The Recording Academy (Grammys) has definitely been a big part of my path. They offered many professional development programs and opportunities over the yers and I took advantage of all of them. From GrammyU to Grammy NEXT to becoming the youngest sitting committee member for the LA Chapter, I’ve continued to grow with them through the years. Also, producers like Keith Hetrick and Brian Warfield from the Fisticuffs have played a role. They’re Grammy-nominated and winning producers who took the time to work with an independent artist, and for that I’m so grateful. Lastly, to my dad, my sister Kate, the amazing Stevie Mackey, and all my close friends and confidants who make up my support system — THANK YOU SO MUCH. Having your love, confidence and support means more than I can express.
Cheyenne Lever, George Lawrence Charter