We had the good fortune of connecting with Alexander Vicencio and we’ve shared our conversation below.

Hi Alexander, what role has risk played in your life or career?
As a first generation immigrant who came to this country to start a new life without any family here was one of the first risks I took. For years I worked in the food service industry to make a living while having the desire to create something of my own and starting a brand but I was always held back because of money and time. When COVID hit I was out of work and took the big risk of finally starting my brand. I had no experience in this industry, simply hard work ethics. My wife and I didn’t have any extra income or savings, all I had were credit cards and my desire to create art that others can appreciate. All of the invested energy, time and money was something I was happy doing even if it meant I wouldn’t have a steady income. Even today nothing is guaranteed when owning a business, you just have to make it happen and be motivated to keep on going no matter the results. Those are some of the risks you have to take when building your own business, you’re in it for the experience and the creative process not for the money.

Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
What separates OldSchoolRookie from other brands is that all of the designs I create and put out on my website are all done locally here in Queens, New York. From the actual garments, embroidery, stitching, packing and down to the last details of stickers in each order, are all done single handedly by my wife and I. It is amazing to create something you believe in and have others appreciate it and see the value in your work. Hearing positive feedbacks from our customers and connecting with people all over the world is what I’m most proud of, it’s what pushes me to creating more of what I love each day.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Places you have to visit in the city for great food and vibes:

Chinatown
Little Italy
Hells Kitchen
Soho
Little Dumbo

Iconic spots like
Times Square
Brooklyn Bridge
Central Park

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
One of my biggest motivations is my wife who has unconditionally supported me through this journey and believed in my vision since day one. She’s not only my partner but CEO of OldSchoolRookie and keeps on encouraging me everyday to not give up. Of course I am grateful for all my followers/customers who have supported my brand from the very start and watched my brand grow alongside me, I couldn’t have done it without you guys.
Lastly I am truly grateful for the support of influencers who helped the foundation of OldSchoolRookie like Malcolm Garret @malcolmgarret, Jessica Zapata @jessie.zap, Kenneth Myers Jr @mr_unloved1s and Mel Wade @melwade._ to mention a few.

Website: oldschoolrookie.com

Instagram: @oldschoolrookie_

Twitter: @oldschoolrooki3

Nominate Someone: ShoutoutLA is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.